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Would Davos without a Bono selfie be the same?
Whether it was shivering on the streets of Davos for the World Economic Forum to catch sight of an elusive celebrity or organizing the...
Evolution of Marketing | Jessie Paul – Founder, Paul Writer | ex-CMO, Wipro |...
https://www.youtube.com/watch?v=QgMEeu9X4xA&feature=youtu.be
An author, CEO, & an Operator, but firstly, Jessie Paul is a marketer. In her marketing career spanning...
Marketing Sells, Tells and Psyches!
After almost two decades of dabbling with brands and businesses, the one thing that I figured out was that “smart marketing” is the only...
How Mohan-Da changed his career by networking
Mohan was an institution in IIM Calcutta. He ran the sole tuck shop and saw many desperate students cadging for loans for...
How to Network. Or. How to build a community
How to build a professional and personal network that becomes a community. Learn why just demanding jobs on LinkedIn is a bad idea.
Umbrellas and uncertainty
It’s September! Yes, it’s hard to keep track of the months but we’re getting closer to the end of a very interesting year. I’ve stopped...
What’s in a (Brand) Name?
What's in a (Brand) Name?
A brand trivia quiz that will keep you guessing about the etymology of everyday brandnames. Let...
Trust as a Brand Strategy – can drive brand premium
The best brands in a category are often the most trusted brands. How do you build trust? Is it a part of your brand strategy? In this article I'll show you how to build trust.
A Framework for Influencer Marketing
Bloggers fall into 3 categories - Influencers, Curators, and Endorsers. How should your marketing strategy incorporate all of them? How can you improve impact and reach?
The Invention of Lying and the Cure
I started watching The Invention of Lying because Netflix promised me it was real popular. They wouldn’t lie about it, right? The 2009 movie...