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Of Van Halen and the Morals of Marketing
In the 80s I lived in a tiny town in South India. Relocating from Sydney, it took a bit of getting used to. Luckily,...
Eshna’s Hoop-la Can Teach You CX
My mother-in-law at 84 has finally got a smartphone and is learning how to use it. She has resisted this for years, but now...
Be famous and humble. Be like Elon Musk.
When we are successful we ascribe it to our wonderful team, support of our parents, god’s blessings, luck, fortunate timing, the better half, amazing...
Around the World in 10 Brands?
Around the World in 10 Brands?
Every brand has a story and most are very interesting. Take a journey around the world to...
Would Davos without a Bono selfie be the same?
Whether it was shivering on the streets of Davos for the World Economic Forum to catch sight of an elusive celebrity or organizing the...
Evolution of Marketing | Jessie Paul – Founder, Paul Writer | ex-CMO, Wipro |...
https://www.youtube.com/watch?v=QgMEeu9X4xA&feature=youtu.be
An author, CEO, & an Operator, but firstly, Jessie Paul is a marketer. In her marketing career spanning...
Marketing Sells, Tells and Psyches!
After almost two decades of dabbling with brands and businesses, the one thing that I figured out was that “smart marketing” is the only...
How Mohan-Da changed his career by networking
Mohan was an institution in IIM Calcutta. He ran the sole tuck shop and saw many desperate students cadging for loans for...
How to Network. Or. How to build a community
How to build a professional and personal network that becomes a community. Learn why just demanding jobs on LinkedIn is a bad idea.
Umbrellas and uncertainty
It’s September! Yes, it’s hard to keep track of the months but we’re getting closer to the end of a very interesting year. I’ve stopped...