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BOREDOM AT WORK
Young executives often complain of boredom in the work place. Whether it is the repetitive nature of the job, the monotony of seeing the...
Customer Experience is a differentiator for brands | Paul Writer
Do you ever feel like your marketing strategy is just a bunch of noise and no one can hear you?
Ever wonder why the brands...
Predictivu announces its strategic advisory board members
PredictiVu Announces Strategic Advisory Board; Distinguished leaders from Telecom, E-Com, Consumer Goods, IT & Consumer Research to Advise PredictiVu on Market Growth
3rd May 2021,...
Why Direct-To-Consumer GTM is critical for brands channel success?
Why Direct-To-Consumer GTM is critical for brands channel success?
DTC GTM = Direct to Consumer Go-To-Market. Where a consumer has the option to interact directly...
Do a Disha – Dash to Maldives. Sort of.
Disha Patani, Tiger Shroff and other celebrities have been tut-tutted by Shobhaa De for escaping to Maldives. I can’t offer you a flight there but...
China Growth Marketing 101- Part 2
In continuation to part 1, where I spoke about few large Apps, their userbase & App ecosystem, here I will dive deep into Super...
Marketers are Merchants of Hope
This is the 489th edition of Marketing Booster Shot, my newsletter for anyone interested in marketing, leadership, cabbages, Kardashians - and more:)
This week my...
Sales OR Marketing? Both, actually
Most MBA students dream of exciting jobs formulating strategy for some of the world’s leading brands. There are endless stories about the great Marketing...
MBAs – use networking to get the job you love | Elkana Ezekiel
This is the time of year when newly graduated MBAs are joining the workforce for their first jobs. A few unlucky ones missed out...
Use of Social Media to Build a Personal Brand | Ira Pradhan
I read an average of five articles from experts, leading in their fields, on a daily basis. It’s like hearing straight from the horse's...