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Gartner’s Top Marketing Predictions for 2021 and Beyond | Paul Writer
Gartner’s marketing predictions explore how post-pandemic renewal strategies put marketing on the hook for redefining and reestablishing customer relationships in line with digital’s “new...
China Growth Marketing 101 – Part 1 | Paul Writer
At the turn of the new millennium, China saw many copycat internet businesses from the west, but that soon changed due to innovation that...
I want to be a Bot Boss when I grow up
COVID is driving digital adoption and India is leapfrogging into the digital economy. This is crunching a transition that would have normally taken a...
Why Your CV Needs Numbers
The rollback - as an oversight - of interest rates on small savings schemes announced by the government, shows how even 1% can have...
6 Numbers That Can Improve Your Resume
Making sure recruiters shortlist your CV
It’s 2021 and time to let go of the one-size-fits-all timeline of career events resume we learned in college. ...
Email Marketing ROI – AI can boost results
Email marketing ROI can be greatly enhanced by Artificial Intelligence (AI). Email is one of the most cost-effective ways to reach your customers. But...
Three Things TO DO Before You Begin Your Personal Branding Journey
Building a compelling personal brand is not just good for you but it’s great for business, for your communities and helps you control your...
Five reasons to create a compelling Personal Brand
We are all well aware of the appraisal calibrations where a decision to promote a person is based on opinions/ perceptions of the people...
Deepika Padukone and How to Position Yourself
Amongst the raft of celebrities that are showing their love of ripped jeans, Deepika is a notable absentee. Frequently photographed in jeans with bits...
Hold the Roses this Women’s Day
Secretary’s Day was still a thing when I started working. They were mostly women and received cakes and flowers. There were a few men, but...