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What makes a good content strategy
The bedrock of all online marketing is a good content strategy. Excellent content marketing rests on a reliable content strategy that is Credible, Relevant, Interactive,...
Framing: Viral Content Marketing Technique
Ronaldo brought down the market cap of Coca Cola by $4 billion, just by removing the bottles from the podium. That's what the...
7 successful B2B brands
(9 minute read with examples of successful B2B brands)
This blog post will cover 7 things successful B2B brands do in order to create an...
5 B2B Content Marketing Hacks to Make Your Growth Easier
How to make B2B content marketing work for your business
B2B content marketing has proven to be one of the most effective ways for companies...
What is Public Relations? Basics of PR explained.
PR is a fantastic marketing channel, but it requires a process and methodical approach. A PR specialist will know how to strategically and creatively...
5 Indian B2B SaaS Companies to Watch
Indians love to SaaS! The B2B SaaS industry in India has grown over 30 % annually and believe it or not but this figure...
What is influencer marketing: How to develop your strategy
What is influencer marketing?
Think back to the last time you bought a product or discovered an exciting new spot to hang out. Can you...
How to Build your Personal Brand with a good GTM Strategy
I have written about Billie Eilish in the context of personal branding before - how she defines her self-image better than most. She’s rather...
GTM (Go To Market) Strategy: The 7 Elements of a GTM Plan that Drives...
If you want to build a successful marketing plan, then it's important to start with the go-to market strategy. A GTM strategy is what...
Be Like Billie.
I’ve not been in the mood to write this newsletter for the last couple of weeks. It’s hard to be relevant when it seems like...