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What is Public Relations? Basics of PR explained.
PR is a fantastic marketing channel, but it requires a process and methodical approach. A PR specialist will know how to strategically and creatively...
5 Indian B2B SaaS Companies to Watch
Indians love to SaaS! The B2B SaaS industry in India has grown over 30 % annually and believe it or not but this figure...
What is influencer marketing: How to develop your strategy
What is influencer marketing?
Think back to the last time you bought a product or discovered an exciting new spot to hang out. Can you...
How to Build your Personal Brand with a good GTM Strategy
I have written about Billie Eilish in the context of personal branding before - how she defines her self-image better than most. She’s rather...
GTM (Go To Market) Strategy: The 7 Elements of a GTM Plan that Drives...
If you want to build a successful marketing plan, then it's important to start with the go-to market strategy. A GTM strategy is what...
Be Like Billie.
I’ve not been in the mood to write this newsletter for the last couple of weeks. It’s hard to be relevant when it seems like...
BOREDOM AT WORK
Young executives often complain of boredom in the work place. Whether it is the repetitive nature of the job, the monotony of seeing the...
Customer Experience is a differentiator for brands | Paul Writer
Do you ever feel like your marketing strategy is just a bunch of noise and no one can hear you?
Ever wonder why the brands...
Predictivu announces its strategic advisory board members
PredictiVu Announces Strategic Advisory Board; Distinguished leaders from Telecom, E-Com, Consumer Goods, IT & Consumer Research to Advise PredictiVu on Market Growth
3rd May 2021,...
Why Direct-To-Consumer GTM is critical for brands channel success?
Why Direct-To-Consumer GTM is critical for brands channel success?
DTC GTM = Direct to Consumer Go-To-Market. Where a consumer has the option to interact directly...