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DIGITAL CUSTOMER EXPERIENCE THAT DELIGHTS
HOW TO USE TECHNOLOGY TO TRANSFORM THE DIGITAL CUSTOMER EXPERIENCE
Digital Customer Experience (CX) is the outcome of every interaction a...
Pick that fight! Comparative advertising works.
Most of us were brought up the old school way - don’t point fingers at the flaws of others. This reflects in our marketing...
Positioning strategy of AirAsia’s superapp
Positioning strategy determines what a brand identifies with. If you thought that AirAsia was in the airline business, you’d be wrong. They believe they...
What is positioning strategy: how does it work
A positioning strategy is a strategic marketing plan that helps you determine where your business stands in the market and how it should be...
How to build a Personal Brand: Advanced Methods
A strong suggestion – do not enter into these advanced methods if you have started and moved a fair bit on the basic steps. If you do so, you will be risking not having impactful and deep content on your chosen topic.
9 Indian Beverage Brand Stories You Should Know About
Top Indian beverages - learn their history and backstories!
Pathkind Fishes in Troubled Waters
The new tear-jerker Pathkind ad was shared on multiple groups. It is intended to bring to life Pathkind's (a part of Mankind Pharma) chosen position...
Emotion Overplay: Is Tech fuelling the fire?
Some 25 years ago, Bill Gates famously wrote an essay titled ‘Content is King’. He made far-reaching predictions on the subject. One was about...
What makes a good content strategy
The bedrock of all online marketing is a good content strategy. Excellent content marketing rests on a reliable content strategy that is Credible, Relevant, Interactive,...
Framing: Viral Content Marketing Technique
Ronaldo brought down the market cap of Coca Cola by $4 billion, just by removing the bottles from the podium. That's what the...