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Pick that fight! Comparative advertising works.
Most of us were brought up the old school way - don’t point fingers at the flaws of others. This reflects in our marketing...
Positioning strategy of AirAsia’s superapp
Positioning strategy determines what a brand identifies with. If you thought that AirAsia was in the airline business, you’d be wrong. They believe they...
What is positioning strategy: how does it work
A positioning strategy is a strategic marketing plan that helps you determine where your business stands in the market and how it should be...
How to build a Personal Brand: Advanced Methods
A strong suggestion – do not enter into these advanced methods if you have started and moved a fair bit on the basic steps. If you do so, you will be risking not having impactful and deep content on your chosen topic.
9 Indian Beverage Brand Stories You Should Know About
Top Indian beverages - learn their history and backstories!
Pathkind Fishes in Troubled Waters
The new tear-jerker Pathkind ad was shared on multiple groups. It is intended to bring to life Pathkind's (a part of Mankind Pharma) chosen position...
Emotion Overplay: Is Tech fuelling the fire?
Some 25 years ago, Bill Gates famously wrote an essay titled ‘Content is King’. He made far-reaching predictions on the subject. One was about...
What makes a good content strategy
The bedrock of all online marketing is a good content strategy. Excellent content marketing rests on a reliable content strategy that is Credible, Relevant, Interactive,...
Framing: Viral Content Marketing Technique
Ronaldo brought down the market cap of Coca Cola by $4 billion, just by removing the bottles from the podium. That's what the...
7 successful B2B brands
(9 minute read with examples of successful B2B brands)
This blog post will cover 7 things successful B2B brands do in order to create an...