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Positioning strategy of AirAsia’s superapp
Positioning strategy determines what a brand identifies with. If you thought that AirAsia was in the airline business, you’d be wrong. They believe they...
What is positioning strategy: how does it work
A positioning strategy is a strategic marketing plan that helps you determine where your business stands in the market and how it should be...
How to build a Personal Brand: Advanced Methods
A strong suggestion – do not enter into these advanced methods if you have started and moved a fair bit on the basic steps. If you do so, you will be risking not having impactful and deep content on your chosen topic.
9 Indian Beverage Brand Stories You Should Know About
Top Indian beverages - learn their history and backstories!
Pathkind Fishes in Troubled Waters
The new tear-jerker Pathkind ad was shared on multiple groups. It is intended to bring to life Pathkind's (a part of Mankind Pharma) chosen position...
Emotion Overplay: Is Tech fuelling the fire?
Some 25 years ago, Bill Gates famously wrote an essay titled ‘Content is King’. He made far-reaching predictions on the subject. One was about...
What makes a good content strategy
The bedrock of all online marketing is a good content strategy. Excellent content marketing rests on a reliable content strategy that is Credible, Relevant, Interactive,...
Framing: Viral Content Marketing Technique
Ronaldo brought down the market cap of Coca Cola by $4 billion, just by removing the bottles from the podium. That's what the...
7 successful B2B brands
(9 minute read with examples of successful B2B brands)
This blog post will cover 7 things successful B2B brands do in order to create an...
5 B2B Content Marketing Hacks to Make Your Growth Easier
How to make B2B content marketing work for your business
B2B content marketing has proven to be one of the most effective ways for companies...