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Simi Sabhaney, Dentsu India: Interview
Simi Sabhaney shares 6 ingredients for a hot brand in this interview.
7 Festive Season Marketing Ideas for India
Standardization and festive season marketing can help sustain tradition into the age of mass migrations and nuclear families. Help brands create a common, shared, culture.
Do you speak Manga?
“Noone reads any more!”, said the 12 year old defiantly. As the author of an upcoming book “Marketing Without Money” I certainly hope she’s wrong.
The...
Building the Foundation of Corporate Culture
This article provides a handy framework, a template to define the culture across your corporate functions and examples from Ben and Jerry's, Infosys, Happiest Minds, Zomato and others.
DIGITAL CUSTOMER EXPERIENCE THAT DELIGHTS
HOW TO USE TECHNOLOGY TO TRANSFORM THE DIGITAL CUSTOMER EXPERIENCE
Digital Customer Experience (CX) is the outcome of every interaction a...
Pick that fight! Comparative advertising works.
Most of us were brought up the old school way - don’t point fingers at the flaws of others. This reflects in our marketing...
Positioning strategy of AirAsia’s superapp
Positioning strategy determines what a brand identifies with. If you thought that AirAsia was in the airline business, you’d be wrong. They believe they...
What is positioning strategy: how does it work
A positioning strategy is a strategic marketing plan that helps you determine where your business stands in the market and how it should be...
How to build a Personal Brand: Advanced Methods
A strong suggestion – do not enter into these advanced methods if you have started and moved a fair bit on the basic steps. If you do so, you will be risking not having impactful and deep content on your chosen topic.
9 Indian Beverage Brand Stories You Should Know About
Top Indian beverages - learn their history and backstories!