Insights

Effective communication ensures that the right channels are used to pass the information to the target audience. Effective marketing communication drives the achievement of set goals and objectives. These goals often include gaining popularity, generating leads, or driving sales.

This article provides a handy framework, a template to define the culture across your corporate functions and examples from Ben and Jerry's, Infosys, Happiest Minds, Zomato and others.

HOW TO USE TECHNOLOGY TO TRANSFORM THE DIGITAL CUSTOMER EXPERIENCE Digital Customer Experience (CX) is the outcome of every interaction a...

Most of us were brought up the old school way - don’t point fingers at the flaws of others. This reflects in our marketing...

Positioning strategy determines what a brand identifies with.  If you thought that AirAsia was in the airline business, you’d be wrong. They believe they...

A positioning strategy is a strategic marketing plan that helps you determine where your business stands in the market and how it should be...

A strong suggestion – do not enter into these advanced methods if you have started and moved a fair bit on the basic steps. If you do so, you will be risking not having impactful and deep content on your chosen topic.

Top Indian beverages - learn their history and backstories!

The new tear-jerker Pathkind ad was shared on multiple groups. It is intended to bring to life Pathkind's (a part of Mankind Pharma) chosen position...

Some 25 years ago, Bill Gates famously wrote an essay titled ‘Content is King’. He made far-reaching predictions on the subject. One was about...