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Beyond ‘Bhaiyo and Beheno’ – 12 GrowthHacking Lessons From Narendra Modi’s #ModiAtMadison Speech
A wise man once taught me, “If you are speaking to 1, speak from your gut and appeal to the spirit; If you are...
In Conversation With Mahesh Murthy, Founder, Pinstorm
Paul Writer talks to Mahesh Murthy, Founder, Pinstorm about one thing that will shape the Future of Marketing and the things Marketers need to...
Indian IT Leaders Focus their Investments on Delivering New Services
According to a new CA Technologies global study conducted by Vanson Bourne, “TechInsights Report: The Changing Role of IT and What to Do About...
Tackle Your Brand Vulnerability – or Be Prepared to Lose
When former US-President Bill Clinton proclaims that the three largest global soda manufacturers have declared their intent to reduce sugary calories by 1/5 within...
In Conversation with Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia
Paul Writer talks to Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia about one thing that will shape the future of Marketing.
In Conversation with Rajat Mehta, Group EVP and Country Head: Brand & Retail Marketing,...
Paul Writer talks to Rajat Mehta, Group EVP and Country Head: Brand & Retail Marketing, Yes Bank about the importance of Customer Centricity and...
Havas Launches The World’s First “Meta DSP”
Today, Affiperf, Havas’ programmatic pure player, became the first company in the world to offer brands the opportunity to operate seamlessly across multiple demand...
In Conversation with Mandar Patwardhan, Chief Operating Officer, Surewaves MediaTech
Paul Writer talks to Mandar Patwardhan, Chief Operating Officer, Surewaves MediaTech about the Future of Marketing
TaxiForSure.com Joins Hands With Fever 104 FM to Provide Relief for J&K Flood Victims
Leading taxi aggregator TaxiForSure have joined hands with Fever 104 Fm to contribute and do their bit for the J&K flood survivors. Starting from...
How to Market a Revolution
Every so often, an innovative product fails to achieve widespread adoption because companies don’t connect the dots for consumers.
It has been 15 years since...