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Client Retention: The Key To Business Success
In the world of business and commerce, anything that’s new is going to cost you… including gaining new customers.
Reaching out to new customers can...
The Three Foundations of Effective CEOs
CEOs agree that there are some essential traits and competencies fundamental to success.
In our last post, we explained how an interesting notion had recently...
How To Create A Pitch-Perfect Business Plan
A business plan has got to be one of the single most important documents you’ll create when starting up a business. Not only does...
Beyond ‘Bhaiyo and Beheno’ – 12 GrowthHacking Lessons From Narendra Modi’s #ModiAtMadison Speech
A wise man once taught me, “If you are speaking to 1, speak from your gut and appeal to the spirit; If you are...
In Conversation With Mahesh Murthy, Founder, Pinstorm
Paul Writer talks to Mahesh Murthy, Founder, Pinstorm about one thing that will shape the Future of Marketing and the things Marketers need to...
Indian IT Leaders Focus their Investments on Delivering New Services
According to a new CA Technologies global study conducted by Vanson Bourne, “TechInsights Report: The Changing Role of IT and What to Do About...
Tackle Your Brand Vulnerability – or Be Prepared to Lose
When former US-President Bill Clinton proclaims that the three largest global soda manufacturers have declared their intent to reduce sugary calories by 1/5 within...
In Conversation with Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia
Paul Writer talks to Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia about one thing that will shape the future of Marketing.
In Conversation with Rajat Mehta, Group EVP and Country Head: Brand & Retail Marketing,...
Paul Writer talks to Rajat Mehta, Group EVP and Country Head: Brand & Retail Marketing, Yes Bank about the importance of Customer Centricity and...
Havas Launches The World’s First “Meta DSP”
Today, Affiperf, Havas’ programmatic pure player, became the first company in the world to offer brands the opportunity to operate seamlessly across multiple demand...