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5 Steps to Best Friend Brand
Don't you hate it when friends pester you on a social network? Social Selling is a phrase that seems to be catching on, but...
Brain-to-Brain Marketing: Creating Content with Consumer Science in Mind
As consumers, we exert free will and believe in our ability to make informed decisions. As content marketers, we appreciate how advertising strategies and...
In Conversation with Christopher Fordyce- Regional Commercial Manager, South Asia, British Airways
Paul Writer talks to Christopher Fordyce- Regional Commercial Manager, South Asia, British Airways about the importance of customer centricity.
Measuring Purpose. The next key business imperative
In the first article in this series on purpose, we looked at the nature of purpose and espoused the view that purpose has...
Partnering with Asia’s best ! | Game Changer Award
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In Conversation with Debarpita Banerjee VP- Marketing & Communication National Geographic and Fox International...
Paul Writer talks to Debarpita Banerjee VP- Marketing & Communication National Geographic and Fox International Channels about the importance of customer centricity.
Solutions Marketer: An 8-Step Model to Solutions Market Research
“Research is to see what everybody else has seen, and to think what nobody else has thought”.
Albert Szent-Gryorgyi, Nobel Peace Prize winner in medicine
Every...
Choosing the Right Marketing Technology: The Yelp of Software Reviews
How do you make the right choice when buying content marketing technology? You can start the review process with G2 Crowd, which offers crowd-sourced enterprise software...
Why Your Brand Should Speak Human
Maybe this is a familiar scenario. You’ve launched your content marketing strategy but it’s not working – few fans, even fewer followers, some light traffic to...
What Industry Leaders Are Doing With Their Data
Data can be your secret weapon, but using it effectively is much more about processes and people than about tools.
When Netflix invested in producing...