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How Purpose can Drive Change and Innovation
Change has become a recognized game-changer for enlightened and progressive businesses. In this series we’ve attempted to define why Purpose and Profits should be...
A Content Marketer’s Checklist: Editorial Calendar Essentials
Is there anyone in the digital marketing industry these days (or any industry, really) who thinks that they have their jobs completely under control?
No...
In Conversation with Lloyd Mathias, Head-India, Printing & Personal Systems, HP
Paul Writer talks to Lloyd Mathias, Head-India, Printing & Personal Systems, HP about the importance of customer centricity.
Culturally Savvy Leaders Boost Strategy Implementation
Business culture is a reflection of societal culture. Understanding its complexity is essential for those leading diverse, multicultural groups and implementing strategic change.
Societal culture...
Children Mimic Parents’ Money Habits, Spending Even More: ING Survey
Mumbai, Maharashtra, India
-4067 parents participated in the poll, pan-India
-Parents worried about kids shopping online
-Majority felt child only above 15 yrs can operate bank account...
5 Steps to Best Friend Brand
Don't you hate it when friends pester you on a social network? Social Selling is a phrase that seems to be catching on, but...
Brain-to-Brain Marketing: Creating Content with Consumer Science in Mind
As consumers, we exert free will and believe in our ability to make informed decisions. As content marketers, we appreciate how advertising strategies and...
In Conversation with Christopher Fordyce- Regional Commercial Manager, South Asia, British Airways
Paul Writer talks to Christopher Fordyce- Regional Commercial Manager, South Asia, British Airways about the importance of customer centricity.
Measuring Purpose. The next key business imperative
In the first article in this series on purpose, we looked at the nature of purpose and espoused the view that purpose has...
Partnering with Asia’s best ! | Game Changer Award
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