Menu
Culturally Savvy Leaders Boost Strategy Implementation
Business culture is a reflection of societal culture. Understanding its complexity is essential for those leading diverse, multicultural groups and implementing strategic change.
Societal culture...
Children Mimic Parents’ Money Habits, Spending Even More: ING Survey
Mumbai, Maharashtra, India
-4067 parents participated in the poll, pan-India
-Parents worried about kids shopping online
-Majority felt child only above 15 yrs can operate bank account...
5 Steps to Best Friend Brand
Don't you hate it when friends pester you on a social network? Social Selling is a phrase that seems to be catching on, but...
Brain-to-Brain Marketing: Creating Content with Consumer Science in Mind
As consumers, we exert free will and believe in our ability to make informed decisions. As content marketers, we appreciate how advertising strategies and...
In Conversation with Christopher Fordyce- Regional Commercial Manager, South Asia, British Airways
Paul Writer talks to Christopher Fordyce- Regional Commercial Manager, South Asia, British Airways about the importance of customer centricity.
Measuring Purpose. The next key business imperative
In the first article in this series on purpose, we looked at the nature of purpose and espoused the view that purpose has...
Partnering with Asia’s best ! | Game Changer Award
TheGameChangerAward (1)
In Conversation with Debarpita Banerjee VP- Marketing & Communication National Geographic and Fox International...
Paul Writer talks to Debarpita Banerjee VP- Marketing & Communication National Geographic and Fox International Channels about the importance of customer centricity.
Solutions Marketer: An 8-Step Model to Solutions Market Research
“Research is to see what everybody else has seen, and to think what nobody else has thought”.
Albert Szent-Gryorgyi, Nobel Peace Prize winner in medicine
Every...
Choosing the Right Marketing Technology: The Yelp of Software Reviews
How do you make the right choice when buying content marketing technology? You can start the review process with G2 Crowd, which offers crowd-sourced enterprise software...