Paul Writer

Take 5: Make Sure Your Mobile Marketing Is Magical

Many of you are probably reading this blog on a mobile device, and you’re not alone. There are currently 7.2 billion+ mobile devices on...

In Conversation with Jatin Modi, CEO, FrogIdeas

Jatin Modi, CEO, FrogIdeas on social selling.

In Conversation with Benedict Hayes, Vice President- Strategy, iProspectCommunicate2

Benedict Hayes, Vice President- Strategy, iProspectCommunicate2 on digital marketing.

In Conversation with Apurva Chamaria, AVP & Global Business Head- Brand & Digital Marketing,...

Apurva Chamaria, AVP & Global Business Head- Brand & Digital Marketing, HCL Technologies Ltd. on technology and digital marketing.

2015 – A4 Size Bible for E-commerce Trends

Download…Install…Order….!! The customer has evolved from internet to mobile in a smooth manner in 2014 and the trend is visible with number of Mobile apps...
Four Steps Boards Should Take to Build Global Brands

Four Steps Boards Should Take to Build Global Brands

The boards has a much more critical role to play in successful branding than ever before. It needs to act as the catalyst, supporter,...

In Conversation with Dave Munn, President & CEO, ITSMA

Dave Munn, President & CEO, ITSMA on technology and digital marketing.

In Conversation with Piyush Pushkal, Segment Marketing Lead, Dell India

Piyush Pushkal, Segment Marketing Lead, Dell India on technology and digital marketing.
Brand Rejuvenation : The Elusive Search to Reinvent Your Brands

Brand Rejuvenation : The Elusive Search to Reinvent Your Brands

When I started my marketing career I dreamt of the opportunity to work on storied brands like Coca-Cola, Pepsi, Nike, M&M’s, P&G. I remember thinking...

10 takeaways from the Great Indian IT Marketing Summit

Yesterday I attended the GIIMS at the Ritz Carlton, Bangalore. The Paul Writer event had ITSMA & LinkedIn as partners and is India’s only...