What Marketers Can Learn from Narendra Modi

Last year, at Paul Writer's Futurist CMO conference in Delhi, I had the opportunity to listen to the CIO of BJP sharing with a...

In Conversation with Vaibhav Tewari, COO, Portea Medical

Home Healthcare is a relatively new concept in India, which addresses a latent need of a reliable and efficient in-home healthcare service provider. Portea...

View From The Top-Marcus Starke

Marcus Starke, the SVP of Worldwide Marketing Regions for SAP has more than 20 years of senior management experience, including several c-level positions with...

Why Zomato Just Lobbed a Tomato!

Zomato’s recruitment campaign “Let’s make Delhi the tech capital”  touting the virtues of Delhi over Bangalore puzzled me. Possibly more so because I stumbled...

Are Bosses Becoming Extinct?

Hierarchy is often viewed as hindering innovation, but getting rid of hierarchy carries risks of its own. Savvy organisation design can help you strike...

The Voice of Democracy – April 2014 – #Elections2014

This slideshare is published with permission.Courtesy : Ethinos Digital Marketing
Personal Brand Marketing Tips from 3 Influential Women

Personal Brand Marketing Tips from 3 Influential Women

Before social media turned practically everyone into a public figure, few CEOs included the word persona in their everyday vocabularies, much less hired publicists...

Internet of Things: Six Key Characteristics

Creating Internet of Things products can place businesses and their product teams in an uncomfortable place by pushing them outside of their comfort zone....

The Dark Side of Online Discounts

Companies can profit handsomely from online daily discounts but intermediaries often have conflicting objectives that need to be managed. It’s an age-old problem for many...

“A La Carte CFO” – From Corporate Finance To Entrepreneur

As part of our interview series with the female heroes of the Rotterdam School of Management, Erasmus University (RSM) we spoke to Finance Professional,...