Managing a Global Brand

Managing a Global Brand

As marketers in today’s world, we are faced with the growing challenge of creating not only domestic marketing strategies, but strategies for going abroad...

Amazon, Anchormen and Asymmetrical Marketing

Tip of the hat to Jeff Bezos. A new “behind the scenes” book coming out. Some pretty decent share price figures. And, arguably, the Retail sector...

What Brands Can Learn From Nokia NZ Twitter Fiasco

It’s not often that a brand tweets ‘F*** you’ to its followers and gets away with it. But, when Nokia New Zealand tweeted these...

Advertising 2020

Predicting the future is fraught with problems. At best, one can look at shape of things to come based on the present. However, if...

The Future Of Banking And What It Means To Marketers

The banking industry is slowly and surely disrupting itself due to two key drivers – customer experience and social banking. Traditional banks with branches...

India’s IT Service Firms Share Secrets of the Marketing Revolution

Indian IT service companies joined their US and European peers in Boston last month for ITSMA’s 20th annual conference. The conference’s theme, “The New...

Your Digital Identity: Big Brother meets Big Data?

If you’ve worked in the technology field, chances are high you’re familiar with Amara’s Law. “We tend to overestimate the effect of a technology in...
Rebranding A Dead Or Flatlining Brand

Rebranding A Dead Or Flatlining Brand

Marketers at JC Penney, HP, Motorola, Shinola and elsewhere are finding that the great challenge and greatest opportunity facing marketers today is how to...
B2B Marketing Research: How CMO Roles Need to Evolve

B2B Marketing Research: How CMO Roles Need to Evolve

Forrester Research recently conducted a joint study with the Business Marketing Association (BMA) that we at CMI were greatly interested in reading: B2B CMOs...
For The Modern Marketer, Hearing (Market) Voices Is a Good Thing

For The Modern Marketer, Hearing (Market) Voices Is a Good Thing

CMOs make a strong case that marketing should represent the “voice of the customer” for their companies but, in my opinion, that doesn't go...