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Paul Writer

Quick Chat with Anaka Narayanan, Brass Tacks

Anaka Narayanan Founder Brass Tacks Quick chat with Anaka Narayanan, a member of DWENIndia Q. A woman entrepreneur you admire and why? A. Anita Dongre, entrepreneur and fashion designer,...

Quick Chat with Sangeeta Robinson, Enduring Value Advisory & Practice

Quick chat with Sangeeta Robinson, a member of DWENIndia Q. A female entrepreneur you admire and why? A. Dr Kiran Mazumdar Shaw; because she started from...

AdReview: Why Ranbir Kapoor for Philips?

A humorous attempt to infuse life into a low-involvement product category. Great music; good drama; good production values; charismatic Ranbir Kapoor! However they don’t...

Get to Know More About Delhi Duty Free, Nominated for Our ‘Delhi/NCR Hot 50...

Get to Know More about Delhi Duty Free, nominated for our 'Delhi/NCR Hot 50 Brands’ Abhijit Das Head of Marketing Delhi Duty Free What makes your brand Hot? Classic...

Get to Know More About Ferns & Petals, Nominated for Our ‘Delhi/NCR Hot 50...

Get to Know More about Ferns & Petals, nominated for our 'Delhi/NCR Hot 50 Brands’ Mr. Vikaas Gutgutia, Founder & MD, Ferns N Petals What makes your brand...

Quick Chat with Meena Kapoor, Oyehelp.com

Meena Kapoor CEO & Co-founder Oyehelp.com Meena is part of DWENIndia Community Q. A woman entrepreneur you admire and why? A. I admire Meena Ganesh. I think she is...

Ad Review: LensKart.com – Humour for Humour’s Sake!!!

Loosely inspired by Shallow Hal, advertisement is reasonably well made, but misses to leave an impact- too slapstick to remember as a story and...

What Spells Success for Indian Leagues and Factors Behind Growing Popularity of Pro Kabaddi...

With Kabaddi becoming a 'noticed' game last season to a 'watched' game this season, the laurels are many! GroupM ESP (Entertainment & Sports Partnerships), a specialist business unit...

Is it Possible for a Brand to be “Hot” Forever?

Anshul Chaturvedi, Head-Marketing, Wrangler Samar Singh Sheikhawat, SVP Marketing, UB Ltd Share their views on - Is it possible for a brand to be "hot" forever?

Ad Review: Most Popular Grandpa for Firstcry

The target group for Firstcry would be parents, grandparents or other adults buying dresses for infants/children. So they have decided to go with the...