With Kabaddi becoming a ‘noticed’ game last season to a ‘watched’ game this season, the laurels are many! GroupM ESP (Entertainment & Sports Partnerships), a specialist business unit of GroupM released ‘factors behind growing popularity of Pro Kabaddi League (PKL)’ and shares factors that make this game popular, high on interest and the parameters defining its success on the back of the IIM-A and GroupM ESP report. 
*This report for the first time brings together the best minds from the academic and sporting business (IIM A and GroupM ESP) to present drivers for growth and success of leagues in emerging nations in India
Key factoids:
  • The learnings/ journey/ trends shared in the release are proof of concept of the report
  • PKL is a super example of how leagues have fared in India (and also applicable to other emerging nations like ours)

Uniquely positioned at the intersection of media and marketing, GroupM ESP stated the following factors: Inputs- GroupM ESP-IIM Ahmedabad Report 2015

Download Full GroupM ESP-IIM Ahmedabad Report 2015 here

Download What spells success for Indian leagues and factors behind growing popularity of Pro Kabaddi League (PKL) here


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