Paul Writer

Hope Is Not A Strategy

We all have quotes and sayings that we adore. They’re typically opening slides in presentations or adorn the bottom of our emails. They signal a perspective...

Can Customer Loyalty Fuel Fast Growth?

Anshul Chaturvedi, Head-Marketing, Wrangler Simi Sabhaney, CEO, Dentsu Communications Shiju Mathew, Head Mobile Products, Vizury Chander Baljee, Chairman and MD, Royal Orchid Hotels Share their views on- can...

Quick Chat with Ritu Advani, Mind Maps

Ritu Advani Think Buzan" Accredited Mind Maps Licensed Consultant & Instructor  & an Advanced  iMind Maps Software Trainer NLP Practitioner , Counselor Quick Chat with Ritu Advani. Member of...

For Whom the Clones Call

The year was 2080. The old lady made her way slowly out to the verandah facing the children’s park. Reaching her favourite rocking chair, she...

The 4 Things Digital Marketers are Missing

Today, the distinction between offline and digital marketing has become practically irrelevant. “Offline” marketing like TV and radio ads are likely to spark activity...

In Conversation with Samar Singh Sheikhawat, SVP Marketing, United Breweries Ltd

Samar Singh Sheikhawat, SVP Marketing, United Breweries Ltd talking about Bangalore as a Brand  

In Conversation with Simi Sabhaney, CEO, Dentsu Communications

Simi Sabhaney, CEO, Dentsu Communications on How can Brands Stay Young - Some Tips and Tricks!
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AdReview: The Economist’s Insect Ice Cream Promo

The Economist is giving free ice-cream in London and Hong Kong. The yummy flavours on offer are Scurry Berry - elderberry and raspberry with...

4 Point Social Media Excellence

Time to re-discover your social animal, maybe? Thank you for the great response for my last week's marketing insights. I'm overwhelmed by the response especially...

Quick Chat with Manjula Chawla, Phoenix Legal

Manjula Chawla Partner Phoenix Legal Quick Chat with Manjula Chawla. Member of DWEN India Community. Q. A female entrepreneur you admire and why?  A. Kiran Majumdar Shaw. A role...