Paul Writer

State Of Global Digital Market 2015 In 5 Charts

“Social media usage continues to grow around the world, with global penetration rates now in excess of 30%. Facebook continues to dominate the global...

Get to Know More About MobiKwik, Nominated for Our ‘Delhi/NCR Hot 50 Brands’

Get to Know More about MobiKwik, nominated for our 'Delhi/NCR Hot 50 Brands’ Saurabh Srivastava Chief Marketing Officer MobiKwik What makes your brand Hot? MobiKwik appeals to Gen Yers...

Get to Know More About Jabong.com, Nominated for Our ‘Delhi/NCR Hot 50 Brands’

Get to Know More about Jabong.com, nominated for our 'Delhi/NCR Hot 50 Brands’ Praveen Sinha MD and Founder Jabong.com What makes your brand Hot? Jabong is a youthful brand –...

Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing

Marketers can no longer afford to ignore the power of mobile marketing. Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people...

Meet Your Hot 50 Jury: Jaideep Gokhale, Tetra Pak

1.What according to you makes a brand `hot'? a)     Superior user experience, delivered over and over again (the consistency) regardless of the product or category (e.g....

Quick Chat with Anaka Narayanan, Brass Tacks

Anaka Narayanan Founder Brass Tacks Quick chat with Anaka Narayanan, a member of DWENIndia Q. A woman entrepreneur you admire and why? A. Anita Dongre, entrepreneur and fashion designer,...

Quick Chat with Sangeeta Robinson, Enduring Value Advisory & Practice

Quick chat with Sangeeta Robinson, a member of DWENIndia Q. A female entrepreneur you admire and why? A. Dr Kiran Mazumdar Shaw; because she started from...

AdReview: Why Ranbir Kapoor for Philips?

A humorous attempt to infuse life into a low-involvement product category. Great music; good drama; good production values; charismatic Ranbir Kapoor! However they don’t...

Get to Know More About Delhi Duty Free, Nominated for Our ‘Delhi/NCR Hot 50...

Get to Know More about Delhi Duty Free, nominated for our 'Delhi/NCR Hot 50 Brands’ Abhijit Das Head of Marketing Delhi Duty Free What makes your brand Hot? Classic...

Get to Know More About Ferns & Petals, Nominated for Our ‘Delhi/NCR Hot 50...

Get to Know More about Ferns & Petals, nominated for our 'Delhi/NCR Hot 50 Brands’ Mr. Vikaas Gutgutia, Founder & MD, Ferns N Petals What makes your brand...