Paul Writer

Meet Your Hot 50 Jury: Jaideep Gokhale, Tetra Pak

1.What according to you makes a brand `hot'? a)     Superior user experience, delivered over and over again (the consistency) regardless of the product or category (e.g....

Quick Chat with Anaka Narayanan, Brass Tacks

Anaka Narayanan Founder Brass Tacks Quick chat with Anaka Narayanan, a member of DWENIndia Q. A woman entrepreneur you admire and why? A. Anita Dongre, entrepreneur and fashion designer,...

Quick Chat with Sangeeta Robinson, Enduring Value Advisory & Practice

Quick chat with Sangeeta Robinson, a member of DWENIndia Q. A female entrepreneur you admire and why? A. Dr Kiran Mazumdar Shaw; because she started from...

AdReview: Why Ranbir Kapoor for Philips?

A humorous attempt to infuse life into a low-involvement product category. Great music; good drama; good production values; charismatic Ranbir Kapoor! However they don’t...

Get to Know More About Delhi Duty Free, Nominated for Our ‘Delhi/NCR Hot 50...

Get to Know More about Delhi Duty Free, nominated for our 'Delhi/NCR Hot 50 Brands’ Abhijit Das Head of Marketing Delhi Duty Free What makes your brand Hot? Classic...

Get to Know More About Ferns & Petals, Nominated for Our ‘Delhi/NCR Hot 50...

Get to Know More about Ferns & Petals, nominated for our 'Delhi/NCR Hot 50 Brands’ Mr. Vikaas Gutgutia, Founder & MD, Ferns N Petals What makes your brand...

Quick Chat with Meena Kapoor, Oyehelp.com

Meena Kapoor CEO & Co-founder Oyehelp.com Meena is part of DWENIndia Community Q. A woman entrepreneur you admire and why? A. I admire Meena Ganesh. I think she is...

Ad Review: LensKart.com – Humour for Humour’s Sake!!!

Loosely inspired by Shallow Hal, advertisement is reasonably well made, but misses to leave an impact- too slapstick to remember as a story and...

What Spells Success for Indian Leagues and Factors Behind Growing Popularity of Pro Kabaddi...

With Kabaddi becoming a 'noticed' game last season to a 'watched' game this season, the laurels are many! GroupM ESP (Entertainment & Sports Partnerships), a specialist business unit...

Is it Possible for a Brand to be “Hot” Forever?

Anshul Chaturvedi, Head-Marketing, Wrangler Samar Singh Sheikhawat, SVP Marketing, UB Ltd Share their views on - Is it possible for a brand to be "hot" forever?