Get to Know More about, nominated for our ‘Delhi/NCR Hot 50 Brands

Praveen Sinha

MD and Founder

What makes your brand Hot?

Jabong is a youthful brand – cool, effortless and candid. Jabong recognises that each individual is unique and celebrates that uniqueness.

A campaign that worked for your brand?

Jabong’s brand campaign with it’s promise “Be You” has helped to create an affinity for the brand in the minds of the customer because they feel appreciated and valued as they are.

Our campaigns have helped us to build a relationship with our TG who have found relevance of our brand message in their own life. “Be You” is a powerful and self-empowering message for them.

What makes your brand different or stand out?

Jabong builds its position as a fashion authority in India with it’s product portfolio and associations. Jabong has brought into the country for fashion lovers, top international brands such as Dorothy Perkins, Tom Tailor, River Island, Miss Selfridge, Buggatti and more, launched at the Lakme Fashion Week. Jabong also has a unique collection called “Alia Bhatt for Jabong” inspired by Alia’s tastes in fashion. She is herself involved every step of the way in designing the collection.



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