A humorous attempt to infuse life into a low-involvement product category. Great music; good drama; good production values; charismatic Ranbir Kapoor! However they don’t get to the product fast enough. Also one wonders why they needed Ranbir Kapoor in this ad – any good looking(!) sales man would have done! Contrast this with Havells modular switches which also show their switches in a humorous light – they get to the product and the messaging quickly and don’t try so hard. Could have been crisply done.

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