Paul Writer

BoAT sinks Shubh

Canadian rapper Shubh’s concert in Mumbai is under threat after BoAT withdrew their sponsorship citing that they are an Indian brand first and foremost....

How green is my Apple really?

Apple just launched the iPhone 15! I have no problems with my iPhone 12. But a new phone does seem attractive. I can’t explain why. That’s great...

Can Col Sanders beat Rafael Nadal?

The Air India Maharaja had pride of place in the showcase of my family home. Every time I see that iconic image I am...

Does Infosys need a trophy?

Do you remember when Tiger Woods was Accenture's brand ambassador? "Go on be a Tiger" screamed billboards and ads in 2003. I had left...

X marks the Why Y

X marks the spot where my long relationship with Twitter died. I had the coveted blue tick when it could not be bought. I...
Taylor beats AI

Taylor Swift’s Management Lessons for AI

Taylor Swift's clever management has made her invincible. AI cannot take away her job. What can we mere mortals do to be in the same position?
This newsletter is interesting. It will give you peace.

This newsletter is interesting. It will give you peace.

I appreciate that you have decided to offer me the gift of your time. As a creator I could not exist without generous patrons...
Zendaya and the talent acquisition process

Zendaya and the talent acquisition process

18 months ago I signed up for an Airtel annual roaming package for Rs 15,000. When it came up for renewal I was offered...
companies using chatgp

Bring out the hedgehogs – the Indians are coming v2

"The Indians are coming!" The alarm bells rang in 2002 when Infosys opened operations in Australia. The fear was that "cheap" labour would take...
I cant do Kims dress code. Annas maybe

Image Branding: I can’t do Kim’s dress code.

Image branding is not just for people - it is for companies too.  In the early 2000s the big companies all had a live...