Be Like Billie.

I’ve not been in the mood to write this newsletter for the last couple of weeks. It’s hard to be relevant when it seems like...
Do a Disha - Dash to Maldives. Sort of.

Do a Disha – Dash to Maldives. Sort of.

Disha Patani, Tiger Shroff and other celebrities have been tut-tutted by Shobhaa De for escaping to Maldives. I can’t offer you a flight there but...
Marketers are Merchants of Hope

Marketers are Merchants of Hope

This is the 489th edition of Marketing Booster Shot, my newsletter for anyone interested in marketing, leadership, cabbages, Kardashians - and more:) This week my...

Is your MBA a cow or a dog?

An article in Forbes titled "Is An MBA Worth It? After Covid-19, Absolutely Not” caught my attention and spurred discussion on LinkedIn. I’ve benefited greatly from...

I want to be a Bot Boss when I grow up

COVID is driving digital adoption and India is leapfrogging into the digital economy. This is crunching a transition that would have normally taken a...
Why Your CV Needs Numbers

Why Your CV Needs Numbers

The rollback - as an oversight - of interest rates on small savings schemes announced by the government, shows how even 1% can have...
brand strategy

Deepika Padukone and How to Position Yourself

Amongst the raft of celebrities that are showing their love of ripped jeans, Deepika is a notable absentee. Frequently photographed in jeans with bits...
Hold the Roses this Women's Day

Hold the Roses this Women’s Day

Secretary’s Day was still a thing when I started working. They were mostly women and received cakes and flowers. There were a few men, but...
mazing strategy and marketing templates coming out this year.

Templates can kill

Like every powerful thing in this world, in the wrong hands templates can kill. Templates can make your work simpler, more repeatable and capture the...
The Mystery of the Missing Empathy

The Mystery of the Missing Empathy

I was asked this morning when I was doing a session on the key trends I see for 2021 on whether we have changed...