Women leadership is not roses on Women’s Day

Women leadership is not interested in the whatsapp forwards of pictures of roses. Or animated gifs of smiling contended ladies of many hues. And...

Is your brand a Wordle?

Yes, I’m one of the 300,000 people in the world who look forward to solving this little puzzle. To quote the insta generation, it’s...

Happy Valentine’s Day to Me! And the love of Zero.

I did an interview this morning and was asked what are my Valentine’s Day plans, but in the context of “self-love”. Hmm. Once upon a time...

Can you market without a big budget?

Ask any marketer and they're sure to say that they need a bigger budget. I did too - in fact I even had badges...

It’s a lonely planet. Again.

Lockdowns are causing yet another ripple in our social structures. Many are alone and/or lonely - and not by choice. Hopefully in 2022 these periods of...

I’m the boss of me and other ideas for 2022

And a Merry Christmas to everyone! As yet another COVID-infested year draws to a close, I wondered what are the big trends we need...

It’s going to be a Merry Christmas for me!

I’ve had writer’s block for the past few weeks. My book - Marketing Without Money - was finally with the publisher, Bloomsbury, and I just...

Brand Purpose – What’s yours?

I'm questioning my brand purpose now that I've completed the Amsterdam Half Marathon with my husband. It is my first ever sporting medal. But first...

Don’t be mediocre

What does mediocre mean? It actually just means average, good enough.  But in real life we use it to describe people who are a little...
Why did Jet Airways fail

Why did Jet Airways fail

Jet Airways stood for comfort and reliability for years. Until it didn't. What went wrong? Could marketing have solved the problem?