Paul Writer

Types of Branding: Cardi B and McD teach us

I consider McDonald’s a kid friendly place. Looking for ways to add excitement beyond the Happy Meal, McDonald’s in the US is marketing ‘celebrity...

Multimedia Communication Is Now Imperative

We use photos and videos widely, yet marketers are stuck in the past of using just one form of communication - writing. How can we fix this to become multimedia communications.

Don’t read any other newsletter! I’m a de-influencer

Man bites dog is news. Dog bites man is not. That’s the insight behind the rise of #deinfluencers. You’ve heard from the hordes of influencers telling you...
ChatGPT Marketing Takeaway

ChatGPT told me to do this, brain candy, peer love and more 2023 trends

I’ve bought books based on ChatGPT’s recommendation. They are readable and a good fit for the task at hand. I asked google the same...

The voice in my head wouldn’t let me write

I was writing about diversity from a gender perspective when I had an attack of writer’s block. I wanted to write about neurodiversity in...
Diversity at work is a lady dog

Diversity at work is a lady dog

The chairman of a billion dollar tech firm described senior hires like me as “irritants required to produce pearls”. Ahem. Personally, I’d prefer to...

📻Women as leaders are the same as men. Almost.

Women as leaders is a popular topic of discussion these days. And while it is true that the number of women as leaders has...
I Speak podcast - Jessie

Business Podcast – Launch of Business by Design| Jessie Paul & Vaishnavi Reddy 🎧

My new business podcast, Business by Design Podcast Show is now live! But first a little backstory. I still struggle to speak Manga :) Last year I...

Designing your life and business around love

Designing your life around love isn't easy.  I mean, knowing that there are five love languages is nice, but implementing it is tough! Take...
Five Love Languages

The 5 love languages for customers

There are 5 love languages.  Keep reading - this is a family publication, nothing naughty about it. In fact the concept came from a...