It’s a lonely planet. Again.

Lockdowns are causing yet another ripple in our social structures. Many are alone and/or lonely - and not by choice. Hopefully in 2022 these periods of...

I’m the boss of me and other ideas for 2022

And a Merry Christmas to everyone! As yet another COVID-infested year draws to a close, I wondered what are the big trends we need...

It’s going to be a Merry Christmas for me!

I’ve had writer’s block for the past few weeks. My book - Marketing Without Money - was finally with the publisher, Bloomsbury, and I just...

Brand Purpose – What’s yours?

I'm questioning my brand purpose now that I've completed the Amsterdam Half Marathon with my husband. It is my first ever sporting medal. But first...

Don’t be mediocre

What does mediocre mean? It actually just means average, good enough.  But in real life we use it to describe people who are a little...
Why did Jet Airways fail

Why did Jet Airways fail

Jet Airways stood for comfort and reliability for years. Until it didn't. What went wrong? Could marketing have solved the problem?

Hold that Corner Office

When I quit Infosys to join a start-up, Quintant, as head of marketing, I was super excited to get a cabin! Woohoo! I really liked...

We are in the Economic Times | Awesome Breakfast with Dell and the Midas...

The day started with a bang when I spotted a photo of the Paul Writer team in the Economic Times. It continued on a...

Ashok Lalla on Digital-Marketing | GIMS Takeaways | Davos Debrief

As per data presented at the Great Indian Marketing Summit - IT Edition on Friday, how much you rely on in-person conferences for learning...

Woohoo! I hit 500!

500 issues of this newsletter ago, China had just overtaken Japan to become the world’s 2nd largest economy. WikiLeaks and Cablegate were big news. MakeMyTrip had just...