Menu
5 Lessons In Crisis Management That Infosys Team Can Borrow From ‘The Indestructible Brand’
In the book “The Indestructible Brand: Crisis Management in the Age of Social Media’ we have looked at various scenarios in the social age...
CMO Roundtable: Leaders Need to Unlearn Past Paradigms
There is no denying that digital marketing is changing the marketing landscape today and paving way for the future of marketing. Digital Marketing 2020...
B2C Marketing: What No One is Talking About
Using rich data is commonplace in the B2B world. It seems though that people have tended to shy away from applying those same data-driven...
When Advertising Is Just A Waste Of Money
Watching the recent cricket test match between India and England on TV in India, I was staggered at the level of advertising repetition I...
The Best Practices For Marketing Automation
Day to day, many marketing teams find themselves stuck in the repetitive rut of emailing, scheduling social media and other monotonous actions, but marketing...
What Does Your Desk Say About Your Marketing Style?
Did you know that your desk could be saying a lot more than you think? Not to be judgy, but whether or not you...
Marketeers: Welcome to the Brave New World
Engagement, Customer Experience, Everything is changing. Your customer is changing, the way she interacts with your brand, the way she wants to be engaged...
3 Trends That Are Changing Content Marketing For B2B Brands
Content marketers only get a little help these days with a publishing calendar that gets updated every few hours to a new breaking story...
Six Stats That Show That Marketing Is on the Verge of Yet Another Major...
Historians of digital marketing will be hard-pressed to find another era when marketers faced so many challenges or so many opportunities to affect dramatic...
4 Steps to Create Awesome Interactive Content
People demand a lot from marketers these days.
Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences...