The New Era of the Hybrid Marketer

The New Era of the Hybrid Marketer

I’ve had the invaluable experience of growing up fast as a marketer alongside a marketing industry maturing just as quickly in the digital age....
Location

What Marketers Should Know About Foursquare’s Pinpoint – New Location Ad Targeting Product

Foursquare – local search and discovery service mobile app launched in 2009 undoubtedly is the only location based app surviving in the planet. Over...
E-tailing in India: Opportunities Unlimited for Marketers!

E-tailing in India: Opportunities Unlimited for Marketers!

Remember those days, when grocery basket in one hand and your tiny fingers in the other, momma used to walk across to the neighborhood...
Why Your Brand Should Speak Human

Why Your Brand Should Speak Human

Maybe this is a familiar scenario. You’ve launched your content marketing strategy but it’s not working – few fans, even fewer followers, some light traffic to...
Social Networks

Why Social Networks Are Better Than Emails For Enterprise Collaboration?

This is a guest post by Vipin Thomas, Product Manager at MangoSpring on how enterprise social networks can help simplify work as email’s current form, as a...
Tomorrow’s Marketing Must be Smart—and Romantic

Tomorrow’s Marketing Must be Smart—and Romantic

When you ask a marketer about the future of the business these days, you get very different answers. One person will tell you that...
For The Modern Marketer, Hearing (Market) Voices Is a Good Thing

For The Modern Marketer, Hearing (Market) Voices Is a Good Thing

CMOs make a strong case that marketing should represent the “voice of the customer” for their companies but, in my opinion, that doesn't go...
Social Networking

Social Networking Could Have Saved Kodak

Thanks to social networking, the recent past witnessed hyper-communication in most of the fields with different ideas and views flowing through. We know that...

5 Ways How Organization Can Achieve Effective Communication

As the age-old adage goes, “It’s not what you say, but how you say it.” Effective communication is the key to an efficient and professional...
8 Things Marketers Should Know On The State Of Mobile Advertising

8 Things Marketers Should Know On The State Of Mobile Advertising

Mobile is the primary device for users and India is already leading in it. While India is the fastest growing smartphone country in Asia...