Marketing

It’s now possible for you to maintain a reasonable diet and lifestyle without stepping outside your home. You can ship in digital entertainment, and...

Indians are often quick in adopting global trends. When selfies became the rage last year, people on this side of the continent caught up...

The butter- girl who has a larger fan base than the greatest stars of Indian Cinema, made her debut in 1966. The brainchild of...

I’ve just looked at my inbox. I’ve been out of the office for 2 days this week and have accumulated 411 unread emails. A...

Last year, at Paul Writer's Futurist CMO conference in Delhi, I had the opportunity to listen to the CIO of BJP sharing with a...

I’ve had the invaluable experience of growing up fast as a marketer alongside a marketing industry maturing just as quickly in the digital age....

Foursquare – local search and discovery service mobile app launched in 2009 undoubtedly is the only location based app surviving in the planet. Over...

The 4Ps of App Marketing Strategies Posted by Jessie Paul Myntra, one of India’s leading fashion ecommerce sites (owned by Flipkart) has gone App-only.   While that is too...

Effective communication ensures that the right channels are used to pass the information to the target audience. Effective marketing communication drives the achievement of set goals and objectives. These goals often include gaining popularity, generating leads, or driving sales.

Remember those days, when grocery basket in one hand and your tiny fingers in the other, momma used to walk across to the neighborhood...