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Data: The Missing Piece in Your Content Marketing Strategy
Too few marketers truly use a data-driven content marketing strategy. Setting clear goals and using data as your guide ensures that you are developing...
Marketeers: Welcome to the Brave New World
Engagement, Customer Experience, Everything is changing. Your customer is changing, the way she interacts with your brand, the way she wants to be engaged...
Quirky Ideas for Business Success in 2030!
Warning: Please read this at your own risk. Author isn't liable for any irreversible brain damage inadvertently caused by the loopy ramblings below.
The landscape in...
How to Market a Revolution
Every so often, an innovative product fails to achieve widespread adoption because companies don’t connect the dots for consumers.
It has been 15 years since...
Tackle Your Brand Vulnerability – or Be Prepared to Lose
When former US-President Bill Clinton proclaims that the three largest global soda manufacturers have declared their intent to reduce sugary calories by 1/5 within...
Evolution of Marketing | Jessie Paul – Founder, Paul Writer | ex-CMO, Wipro |...
https://www.youtube.com/watch?v=QgMEeu9X4xA&feature=youtu.be
An author, CEO, & an Operator, but firstly, Jessie Paul is a marketer. In her marketing career spanning...
Don’t Be a Marketing Dinosaur
As many marketing professionals know, this industry in constantly evolving. From content marketing to leveraging social influence, the marketing world continues to be somewhat...
Adapting your B2B Social Media Strategy
We live in an interconnected world where technology has passed baton in the hands of empowered consumers, who decide the fate of brands. The...
Integrating Digital Intelligence into Brand Strategy
As organisations seek to integrate the massive flow of digital data into their brand strategy, they face a triple challenge to stay ahead.
With Google...
5 Things a Brand Can Do To Stay Relevant During Fast Paced Technological Changes
With the advent of globalization, markets moved to the digital space. Such a shift is a revolution in itself, but with every passing day,...