5 Tips for Making Your Customer Marketing Shine Bright During the Holidays

Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaignnow. More than 80%...

Network Gives You Reach… Community Gives You Power!

When we look at professional networks, it’s easy to get hung up on reach—the more the better, basically. And reach is good! In sales...

Social Media and SEO: When and How They Work Together

The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in...

4 Point Social Media Excellence

Time to re-discover your social animal, maybe? Thank you for the great response for my last week's marketing insights. I'm overwhelmed by the response especially...

Guide Your Buyers Through the Customer Journey with Social Media

The customer journey has changed. With as much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let...
The Connected Customers - Marketing Must Change

The Connected Customer – Marketing Must Change

There are many drivers compelling marketers to change.  Technology has changed the way customers interact with brands and with other customers and marketers must...

The 4Ps of App Marketing Strategies

For those of you who grew up with post-Kotler text books the 4Ps are Product, Place, Promotion and Price.   If the product is the...
Personal Brand Marketing Tips from 3 Influential Women

Personal Brand Marketing Tips from 3 Influential Women

Before social media turned practically everyone into a public figure, few CEOs included the word persona in their everyday vocabularies, much less hired publicists...

Six Stats That Show That Marketing Is on the Verge of Yet Another Major...

Historians of digital marketing will be hard-pressed to find another era when marketers faced so many challenges or so many opportunities to affect dramatic...
How Immersive Marketing Can Help You Tell a 360 Degree Story

How Immersive Marketing Can Help You Tell a 360 Degree Story

The scene: interior, daytime, Milan. Two empty mint green dining chairs sit next to each other. Pale sunlight bounces off the 1950s-era silver napkin...