Personalization Done Right is Pure Magic

“Personalization is personal only when I feel and experience it. Thus, personalization done right doesn’t look like marketing.”- Uma Talreja, Chief Digital Officer, Raymond. The...
Four Steps Boards Should Take to Build Global Brands

Four Steps Boards Should Take to Build Global Brands

The boards has a much more critical role to play in successful branding than ever before. It needs to act as the catalyst, supporter,...

What Makes Bangalore the Right Choice for Business?

Shiju Mathew, Head Mobile Products, Vizury Chander Baljee, Chairman and MD, Royal Orchid Hotels Share their views on - What makes Bangalore the right choice for...
AI

Can AI Have A Soul

Will algorithms have a soul? Can AI have a soul was a thought prompted by my 13 year old's first flight alone with Indigo airlines....

The 4 Things Digital Marketers are Missing

Today, the distinction between offline and digital marketing has become practically irrelevant. “Offline” marketing like TV and radio ads are likely to spark activity...

The Mindset Needed For Digital Change

The world’s going digital, but is your company ready to make the change? Sometimes having the technology is not enough. In May 2003, Aron Ralston...
5 Ways to Make Your Content Marketing More Memorable

5 Ways to Make Your Content Marketing More Memorable

What I am about to tell you might, at first, be shocking, but please hear me out. Because once you understand the full impact...

China Growth Marketing 101 – Part 1 | Paul Writer

At the turn of the new millennium, China saw many copycat internet businesses from the west, but that soon changed due to innovation that...

Mobile Marketing Special: The 4Ps of App Marketing; Make Mobile Marketing Magical; Monetize Personal...

The 4Ps of App Marketing Strategies Posted by Jessie Paul Myntra, one of India’s leading fashion ecommerce sites (owned by Flipkart) has gone App-only.   While that is too...
Why Advertising And Marketing Will Always Be About Great Story Telling

Why Advertising And Marketing Will Always Be About Great Story Telling

They say Mad Men are inspired by Art! They say that Ad guys function solely on sips of coffee, coke, Red Bull or a...