Lessons from Alibaba’s Content Marketing Playbook

Last year Alibaba’s singles day sales generated $17.7 billion. Amazon’s Black Friday sale last year made $3 billion. Alibaba’s unprecedented growth has taken companies...
Social Networks

Why Social Networks Are Better Than Emails For Enterprise Collaboration?

This is a guest post by Vipin Thomas, Product Manager at MangoSpring on how enterprise social networks can help simplify work as email’s current form, as a...
Content Creation

4 Ideas for Crowdsourcing Content Creation and Promotion

You hear a lot of talk these days about crowdsourcing — the idea of using a large online community to complete tasks as diverse...

Mobile Marketing Special: The 4Ps of App Marketing; Make Mobile Marketing Magical; Monetize Personal...

The 4Ps of App Marketing Strategies Posted by Jessie Paul Myntra, one of India’s leading fashion ecommerce sites (owned by Flipkart) has gone App-only.   While that is too...
Source: Official Facebook page of Oxemberg

AdReview: Oxemberg Brand Image Makeover with new #MakeYourMove ads?

Oxemberg is known for its aesthetically attractive ads that focus on showcasing the latest fashion in formal as well as informal attire. If you’ve...

Omnichannel Retail – The New Holy Grail of Marketing

A reputed industry leader hit nail on the head when he said that its time to take “e” out of the e-commerce. We might...

The ABC of Account Based Marketing

Typical B2B setup is characterized by fewer accounts, larger deal sizes and longer sales cycle. There are multiple stakeholders involved in making a buying...

Challenges As a Marketer

Watch //www.youtube.com/watch?v=BLEveaLaJQM Jaideep Gokhale, Director Marketing Communications South Asia, East Asia & Oceania - Tetra Pak Arvinder Gujral, Director Business Development APAC - Twitter Anika...

Transforming Customer Engagement Through Customer-Centric Content Strategy

Content earns trust and understanding. It’s the currency of modern marketing. Content Strategy if all about deciding which channels, mediums, and awareness measures will tell...
5 Ways to Make Your Content Marketing More Memorable

5 Ways to Make Your Content Marketing More Memorable

What I am about to tell you might, at first, be shocking, but please hear me out. Because once you understand the full impact...