The Missing Ingredient in Tech Marketing: A Human Connection

The Missing Ingredient in Tech Marketing: A Human Connection

Technology, and marketing technology, has been a consistent and much-loved part of my career. I consider myself fortunate to have worked on the IBM...
How do marketers spend their day at work

What Do Marketers Do All Day?

How do marketers spend their day at work? They would like to spend a lot of time engaging with their customers and prospects. The...
Five Steps to Success in Emerging Markets

Five Steps to Success in Emerging Markets

As the global market faces a massive geo-economic realignment, multinationals are having to rethink every aspect of the way they do business. What is the...
How to Win Back Lost Customers and Keep Them

Win Back Lost Customers and Reduce Customer Churn

To offset a loss in churn, business can do two things: acquire new customers, or employee strategies to win back old ones. While both are an essential part of a healthy business, the fact remains that getting new customers can cost 5x more than recruiting old ones.

4 Content Re-marketing Trends for 2018

Once upon a time, content was just a king, today it is the unquestioned deity of successful customer conversions. A quick look at data...

Data: The Missing Piece in Your Content Marketing Strategy

Too few marketers truly use a data-driven content marketing strategy. Setting clear goals and using data as your guide ensures that you are developing...

Why Creating A Personal Online Experience Is Critical

The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands...
5 Ways to Make Your Content Marketing More Memorable

5 Ways to Make Your Content Marketing More Memorable

What I am about to tell you might, at first, be shocking, but please hear me out. Because once you understand the full impact...

B2C Marketing: What No One is Talking About

Using rich data is commonplace in the B2B world. It seems though that people have tended to shy away from applying those same data-driven...
Omni-channel Strategy for Digital | Patanjali Jeans

Omni-channel Strategy for Digital | Patanjali Jeans

Yo! I was in Delhi yesterday co-hosting with Microsoft a CMO Roundtable on Omni-channel Strategy for Digital.  We had a lovely group of participants from...