5 Ways To Go Viral

Over the last few years, the number of viral sensations the world has seen is a dramatically large number, from the humorous Joe Biden...
Marketing and Finance: A Match Made in Heaven!

Marketing and Finance: A Match Made in Heaven!

As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with...
Digital Marketing Trends 2018

43% Customers Prefer Videos: Digital Marketing Trends for 2018

Digital marketing trends are changing like never before. The modern marketer needs to be agile. In order to survive the marketing jungle, he/she must...

Photos Tell the Marketing Story

Till the movies came along, if you couldn’t read, you had no access to other worlds or knowledge.  Photography was expensive and cumbersome.  Paper...

Five Hacks for Effective Influencer Marketing!

To reach out to the tech-savvy Gen Z consumers, it’s essential to target the channels they would respond to like Facebook, Twitter, YouTube and...

Challenges As a Marketer

Watchhttps://www.youtube.com/watch?v=BLEveaLaJQMJaideep Gokhale, Director Marketing Communications South Asia, East Asia & Oceania - Tetra Pak Arvinder Gujral, Director Business Development APAC - Twitter Anika...

The 23rd Immutable Law Of Marketing Is Here!

Let's visualize the below product communication for a moment.Condition 1) Here’s an LED Television that is Full HD, slim, stylish and comes with 3 USB...

Marketing Maverick: Deborah Kay, Founder, Digital Discovery/Head Digital Transformation – Singapore Sailing Federation #APACLeaders

Paul Writer interviewed Deborah Kay for our Marketing Maverick series on #APACLeaders. Deborah is the founder of Digital Discovery and has been the Head...
B2B Marketing Research: How CMO Roles Need to Evolve

B2B Marketing Research: How CMO Roles Need to Evolve

Forrester Research recently conducted a joint study with the Business Marketing Association (BMA) that we at CMI were greatly interested in reading: B2B CMOs...
Reach Your Demographic Easily

7 Essential Tips to Reach Your Demographic Easily

Some parts of marketing will never be easy, and learning how to reach your demographic is something that eludes even the most successful of...