China Growth Marketing 101- Part 2
In continuation to part 1, where I spoke about few large Apps, their userbase & App ecosystem, here I will dive deep into Super...
Marketing Modification!
At Paul Writer’s CMO conference in Delhi, I had the opportunity to listen to the CIO of BJP sharing with a group of marketers...
Best Marketing Books for Founders
Do you want to improve your marketing acumen? Read at least one of these - a compilation of the best books on sales and...
Can Customer Loyalty Fuel Fast Growth?
Anshul Chaturvedi, Head-Marketing, Wrangler
Simi Sabhaney, CEO, Dentsu Communications
Shiju Mathew, Head Mobile Products, Vizury
Chander Baljee, Chairman and MD, Royal Orchid Hotels
Share their views on- can...
Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
I’m now about halfway through a series of conversations the Economist Intelligence Unit had with six marketing pundits who have shared with us their...
Days of Experimenting with Social Media Programs are Over – Now What?
The early days of experimenting with social media programs are over; the focus now is not only about fans and followers but also about...
Why be a CONsumer when you can be a PROsumer?
Did you know that at the recently concluded Consumer Electronics Show (CES) 2015 show in Las Vegas exhibited some interesting products on display that...
Is Cute Marketing Effective Marketing? Brand Lessons from Pet Celebrities
As a marketer, what’s one way that you can quickly engage your audience and position your brand as friendly and relatable? Quick answer: Incorporate...
Monetising Digital Content Requires Focus
It’s better to stick with one approach to monetise digital content, rather than spread yourself too thin and confuse the customer.
Sometimes it seems as...
4 Steps to Create Awesome Interactive Content
People demand a lot from marketers these days.
Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences...