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7 Festive Season Marketing Ideas for India
Standardization and festive season marketing can help sustain tradition into the age of mass migrations and nuclear families. Help brands create a common, shared, culture.
Email is Dead. B2B Businesses Need to Wake Up to the Social Revolution
I’ve just looked at my inbox. I’ve been out of the office for 2 days this week and have accumulated 411 unread emails. A...
What Your Brand Colors Say About Your Business
The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan,...
India’s IT Service Firms Share Secrets of the Marketing Revolution
Indian IT service companies joined their US and European peers in Boston last month for ITSMA’s 20th annual conference. The conference’s theme, “The New...
How to Market a Revolution
Every so often, an innovative product fails to achieve widespread adoption because companies don’t connect the dots for consumers.
It has been 15 years since...
Secret Recipe For Word Of Mouth Marketing!
I am guessing most readers know what branding and marketing mean, so I would like to start with what I would really like to...
What Marketers Can Learn from Narendra Modi
Last year, at Paul Writer's Futurist CMO conference in Delhi, I had the opportunity to listen to the CIO of BJP sharing with a...
E-tailing in India: Opportunities Unlimited for Marketers!
Remember those days, when grocery basket in one hand and your tiny fingers in the other, momma used to walk across to the neighborhood...
The Role of PR and Content Marketing in 2015
We just hired our first full-time PR person at Kapost. His name is Dan.
When we were hiring for the position, I remember cautiously warning...
Discounts – A Quick Guide
Shopping is fast overtaking cricket as India’s favorite pastime. And the high points of the experience seems to be sales and discounts. What are...