Rebranding A Dead Or Flatlining Brand

Brands that rebranded successfully: 5 learnings

Marketers at HP, Motorola, Shinola - brands that have successfully rebranded - and elsewhere are finding that the great challenge and greatest opportunity facing...

A Framework for Influencer Marketing

Bloggers fall into 3 categories - Influencers, Curators, and Endorsers. How should your marketing strategy incorporate all of them? How can you improve impact and reach?
Personal Brand Marketing Tips from 3 Influential Women

Personal Brand Marketing Tips from 3 Influential Women

Before social media turned practically everyone into a public figure, few CEOs included the word persona in their everyday vocabularies, much less hired publicists...
Digital Media to Play an Integral Role in Realizing the ‘Connected India’

Digital Media to Play an Integral Role in Realizing the ‘Connected India’

Driven by increased internet penetration, wireless broadband and mobile technology, consumers and businesses are increasingly shifting their attention from the traditional marketing media: television,...

3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation

Well, hello there. Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation...

Marketing’s True North: Align Your Marketing Around Your Mission

When we started Wistia in 2006, all of our marketing was centered around our video hosting product. We thought we were doing all the...

What Makes Bangalore the Right Choice for Business?

Shiju Mathew, Head Mobile Products, Vizury Chander Baljee, Chairman and MD, Royal Orchid Hotels Share their views on - What makes Bangalore the right choice for...

Six Stats That Show That Marketing Is on the Verge of Yet Another Major...

Historians of digital marketing will be hard-pressed to find another era when marketers faced so many challenges or so many opportunities to affect dramatic...
Social Media for Business: Collage of Campaigns

5 Top Social Media for Business Impact

Social media for business is a relatively new channel.  Once upon a time, social media was seen as a passing phase, a fad that...
What to sell in the COVID Downturn

What to sell in the COVID Downturn

Marketing costs are amongst the first expenses to get slashed. It’s easier than other ways of cost cutting. But it’s sort of like selling...