Most Trusted Brands 2014

Most Trusted Brands 2014

The Economic Times published the list of India’s Most Trusted Brands in 2014 last week. Trust is clearly the most desirable for any brand...

Futurist Marketing

What does it take to be a forward thinking marketer? Vision? Tech? Creativity? Insight? Learn more from this deck which was presented as a...
Start Small To Show Content Marketing Value to Your C-Suite

Start Small To Show Content Marketing Value to Your C-Suite

Though content marketing has firmly established itself as critical for connecting with customers across industries and companies of all sizes and types, many marketers...

Marketing Maverick: Karim Mouahbi, Head of Marketing at Mad Paws #APACLeaders

Paul Writer interviewed Karim Mouahbi, who is based in Sydney as Head of Marketing for Mad Paws, Australia’s leading pet sitting marketplace that's backed by Qantas Ventures.
Social Media for Business: Collage of Campaigns

5 Social Media Channels for Your Business

Once upon a time, social media was seen as a passing phase, a fad that the children of the generation indulged in. Marketers could...

Transforming Customer Engagement Through Customer-Centric Content Strategy

Content earns trust and understanding. It’s the currency of modern marketing. Content Strategy if all about deciding which channels, mediums, and awareness measures will tell...
Why Brand Are So Important

Why Brand Are So Important

Without a strong brand-building philosophy, many developing companies may never truly emerge to global prominence. India’s strong future growth potential and its increasingly affluent and...
Location

What Marketers Should Know About Foursquare’s Pinpoint – New Location Ad Targeting Product

Foursquare – local search and discovery service mobile app launched in 2009 undoubtedly is the only location based app surviving in the planet. Over...

Advertising 2020

Predicting the future is fraught with problems. At best, one can look at shape of things to come based on the present. However, if...