10 Key Marketing Trends for 2017

Every day, we create 2.5 quintillion bytes of data.1 To put that into perspective, 90 percent of the data in the world today has...
The brand is dead! Long live the brand!

The brand is dead! Long live the brand!

It’s been a while since I received articles or blogs on the discipline of brand management from the various feeds that continuously stream into...

How to Leverage Content Marketing to Drive Lead Generation

Lead generation seems to be the number one agenda for most people that I talk with. Companies try a lot of different mechanisms to...

Is it Possible for a Brand to be “Hot” Forever?

Anshul Chaturvedi, Head-Marketing, Wrangler Samar Singh Sheikhawat, SVP Marketing, UB Ltd Share their views on - Is it possible for a brand to be "hot" forever?
How Social Media Is Going To Play Out For Online Publishers In 2015

How Social Media Is Going To Play Out For Online Publishers In 2015

Social media has seen the good and bad in 2014. Earlier labelled as a boon for publishers to gain organic reach, sadly, the same...
Marketing and Finance: A Match Made in Heaven!

Marketing and Finance: A Match Made in Heaven!

As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with...
Social Networks

Why Social Networks Are Better Than Emails For Enterprise Collaboration?

This is a guest post by Vipin Thomas, Product Manager at MangoSpring on how enterprise social networks can help simplify work as email’s current form, as a...
Let’s merge Sales and Marketing for Growth

Let’s merge Sales and Marketing for Growth

Roll over CMO - welcome, CGO! Let’s merge Sales and Marketing for Growth When I joined Infosys in 1998, Marketing and Sales had different bosses. After...

Why Creating A Personal Online Experience Is Critical

The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands...
3 Ways To Tap Into The Most Powerful Content Tool Ever Created

3 Ways To Tap Into The Most Powerful Content Tool Ever Created

In his book, Winning the Story Wars, Jonah Sachs suggests something shocking: He says that those who tell (and live) the best stories will...