Paul Writer

CMO Roundtable: Leaders Need to Unlearn Past Paradigms

There is no denying that digital marketing is changing the marketing landscape today and paving way for the future of marketing. Digital Marketing 2020...
How Desi Is Your Brand?

Is Your Brand Ready for Vocal for Local in India?

Vocal for Local is trending in India post COVID lockdown. But country brand is a master brand for your products. Different countries have different perceptions amongst customers - positive or negative. Think of phrases like German Engineering, Indian IT, French Style. So choose your nationality wisely.
Brand Rejuvenation : The Elusive Search to Reinvent Your Brands

Brand Rejuvenation : The Elusive Search to Reinvent Your Brands

When I started my marketing career I dreamt of the opportunity to work on storied brands like Coca-Cola, Pepsi, Nike, M&M’s, P&G. I remember thinking...

Omnichannel Retail – The New Holy Grail of Marketing

A reputed industry leader hit nail on the head when he said that its time to take “e” out of the e-commerce. We might...

The 4Ps of App Marketing Strategies

For those of you who grew up with post-Kotler text books the 4Ps are Product, Place, Promotion and Price.   If the product is the...

A Skills-Driven Marketing Future

“Martech Fred” syndrome – how much of martech tools are used? A Martech Fred has the sophisticated platforms and enjoys talking about their tech stack, but...

Dear Sales, Marketing Automation Is for You, Too!

With a name like “marketing automation”, it’s not surprising that sales teams are confused about this type of platform. As a member of the...

When Advertising Is Just A Waste Of Money

Watching the recent cricket test match between India and England on TV in India, I was staggered at the level of advertising repetition I...
Let’s merge Sales and Marketing for Growth

Let’s merge Sales and Marketing for Growth

Roll over CMO - welcome, CGO! Let’s merge Sales and Marketing for Growth When I joined Infosys in 1998, Marketing and Sales had different bosses. After...

4 Content Re-marketing Trends for 2018

Once upon a time, content was just a king, today it is the unquestioned deity of successful customer conversions. A quick look at data...