How Social Media Is Going To Play Out For Online Publishers In 2015

How Social Media Is Going To Play Out For Online Publishers In 2015

Social media has seen the good and bad in 2014. Earlier labelled as a boon for publishers to gain organic reach, sadly, the same...

Organic Reach is Shrinking – 4 Ways to Keep Your Audience

Changes in social media dynamics are making most tried and tested strategies a thing of past. Social media is no longer about getting likes...

Photos Tell the Marketing Story

Till the movies came along, if you couldn’t read, you had no access to other worlds or knowledge.  Photography was expensive and cumbersome.  Paper...
Why Brand Are So Important

Why Brand Are So Important

Without a strong brand-building philosophy, many developing companies may never truly emerge to global prominence. India’s strong future growth potential and its increasingly affluent and...

CMO Roundtable: Leaders Need to Unlearn Past Paradigms

There is no denying that digital marketing is changing the marketing landscape today and paving way for the future of marketing. Digital Marketing 2020...
Location

What Marketers Should Know About Foursquare’s Pinpoint – New Location Ad Targeting Product

Foursquare – local search and discovery service mobile app launched in 2009 undoubtedly is the only location based app surviving in the planet. Over...

Monetising Digital Content Requires Focus

It’s better to stick with one approach to monetise digital content, rather than spread yourself too thin and confuse the customer. Sometimes it seems as...

The 4Ps of App Marketing Strategies

For those of you who grew up with post-Kotler text books the 4Ps are Product, Place, Promotion and Price.   If the product is the...

Advertising 2020

Predicting the future is fraught with problems. At best, one can look at shape of things to come based on the present. However, if...

Decoding the Marketing Mix: Journey of mGage to Karix

The go-to-guys for mobile customer engagement, that’s how newly rebranded Karix Mobile is known in the industry. Karix, as a brand, stands for the...