What is marketing communication

Effective communication ensures that the right channels are used to pass the information to the target audience. Effective marketing communication drives the achievement of set goals and objectives. These goals often include gaining popularity, generating leads, or driving sales.

What is positioning strategy: how does it work

A positioning strategy is a strategic marketing plan that helps you determine where your business stands in the market and how it should be...
7-things-successful-B2B-brands-do

7 successful B2B brands

(9 minute read with examples of successful B2B brands) This blog post will cover 7 things successful B2B brands do in order to create an...
B2B-Content-marketing-hacks

5 B2B Content Marketing Hacks to Make Your Growth Easier

How to make B2B content marketing work for your business B2B content marketing has proven to be one of the most effective ways for companies...

5 Indian B2B SaaS Companies to Watch

Indians love to SaaS! The B2B SaaS industry in India has grown over 30 % annually and believe it or not but this figure...
What is influencer marketing How to develop your strategy

What is influencer marketing: How to develop your strategy

What is influencer marketing? Think back to the last time you bought a product or discovered an exciting new spot to hang out. Can you...
GTM (Go-to-Market) Strategy

GTM (Go To Market) Strategy: The 7 Elements of a GTM Plan that Drives...

If you want to build a successful marketing plan, then it's important to start with the go-to market strategy. A GTM strategy is what...
BOREDOM AT WORK

BOREDOM AT WORK

Young executives often complain of boredom in the work place. Whether it is the repetitive nature of the job, the monotony of seeing the...

China Growth Marketing 101- Part 2

In continuation to part 1, where I spoke about few large Apps, their userbase & App ecosystem, here I will dive deep into Super...
Sales OR Marketing Both, actually

Sales OR Marketing? Both, actually

Most MBA students dream of exciting jobs formulating strategy for some of the world’s leading brands. There are endless stories about the great Marketing...