9 Steps to get through AIDA in a week

9 Steps to get through AIDA in a week

True Story Target audience - Luxury property buyersBrand - yet to be established real estate company in that cityPlatform - FB adsThe result - 350...

10 SEO Experts share common SEO mistakes they see Brands making

Kris Nicolaou Brain Box LabsHiring a reputable SEO company to better your visibility in search engines is excellent, but they cannot increase your rankings alone....
Let’s merge Sales and Marketing for Growth

Let’s merge Sales and Marketing for Growth

Roll over CMO - welcome, CGO! Let’s merge Sales and Marketing for Growth When I joined Infosys in 1998, Marketing and Sales had different bosses. After...
What to sell in the COVID Downturn

What to sell in the COVID Downturn

Marketing costs are amongst the first expenses to get slashed. It’s easier than other ways of cost cutting. But it’s sort of like selling...
Marketing in the Coronavirus Crisis – Be cautious, but not afraid

Marketing in the Coronavirus Crisis – Be cautious, but not afraid

The biggest marketing challenges being faced by marketers across the globe are:How to best utilise the slashed marketing budget? What to communicate to...
3 Cs (and an I) of Coronavirus Marketing

3 Cs (and an I) of Coronavirus Marketing

During the next few weeks demand for many products and services will drop, even as demand for other, ‘survival’ goods rises. Necessities include anything...
Best ways to increase website engagement through User-Generated Content

Best ways to increase website engagement through User-Generated Content

We know the main concern for you is to increase website engagement. Once people start engaging with your website, all the other aspects will...
How to Win Back Lost Customers and Keep Them

Win Back Lost Customers and Reduce Customer Churn

To offset a loss in churn, business can do two things: acquire new customers, or employee strategies to win back old ones. While both are an essential part of a healthy business, the fact remains that getting new customers can cost 5x more than recruiting old ones.
6 Things Salespeople Want

6 Things Salespeople Want

Social selling is the context to bring Sales & Marketing together for bigger business results.“Selling through social channels is the closest thing to...
PROJECTING MASTERY

How to Communicate Your Brand Value Effectively

Whether it is your personal or company brand, you must be able to showcase your mastery in order to ensure Effective Communication of your Personal Brand Value and attract business. What people see when they visit your online presence is not a matter of vanity, but of mastery.