Two New Commandments of Customer Engagement

The digital revolution is transforming the relationship between consumers and companies. Nearly all business functions are feeling the effects, but conventional marketing sits squarely...
Chatbot

5 tips to creating Human-like Chatbots in the Conversational User Interface

It’s counterintuitive that a chatbot that is used to automate customer interaction needs to feel human!! But the GUI is now evolving to becoming...
CX

Designing CX That Works For India

Customer Experience (CX) has evolved from being transactional to being a lifecycle program that needs to be managed across multiple channels and touch-points. Marketers...

Paul Writer in Association with Oracle India Unveils India’s First CX Portal – Let’s...

Paul Writer in association with Oracle India today launched an exclusive site focused on Customer Experience (CX) and dedicated to Customer Experience, Sales, Digital and Marketing...

Customer-Service Excellence With an Omni-Channel Focus

We’re hearing a lot these days about delivering omni-channel experiences to our customers to make shopping seamless across multiple channels. But what does that...

Marketing Through the Customer Lifecycle

As B2B business models continue to shift toward subscription and as-a-service, marketers are paying much more attention to customer experience and value throughout the customer...

Is Your Content Strategy Focusing on Making Your Customers Feel Great?

We all know good marketing makes the brand look good and cool, but real success lies in making your customers look good in front...
Still Delighting Customers? Try Making it Easier Instead

Still Delighting Customers? Try Making it Easier Instead

A rather clever and interesting experiment, led by Michael Treadway at Vanderbilt University, sheds light on what we, perhaps intuitively always knew. Humans hate effort. The...

Guide Your Buyers Through the Customer Journey with Social Media

The customer journey has changed. With as much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let...

True Life: I’m Addicted to Amazon – A Customer Retention Story

I have a confession. I have placed 118 Amazon Prime orders in the last 6 months. Now, judging by the amount of cardboard in my...