CX needs tech: Amardeep Bajpai, Jury, Let’s Talk CX Fast 100
Know Your Jury: Amardeep Bajpai- Let's Talk CX Fast 100
Amardeep Bajpai is Global Marketer and digital transformation specialist. He has 10+ years of experience and...
Still Delighting Customers? Try Making it Easier Instead
A rather clever and interesting experiment, led by Michael Treadway at Vanderbilt University, sheds light on what we, perhaps intuitively always knew.
Humans hate effort.
The...
5 Ways to Focus Your Marketing Efforts on the Customer Experience
According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations, to increase customer...
Best of 2018 with Paul Writer: 10 Thoughts on CX for India
As the year winds down, my inbox and social media stream have started being flooded by the inevitable”2018 CX forecast”, listings. Undoubtedly most of these...
Two New Commandments of Customer Engagement
The digital revolution is transforming the relationship between consumers and companies. Nearly all business functions are feeling the effects, but conventional marketing sits squarely...
Dark Patterns in Marketing
What are dark patterns?
Dark patterns – a term that’s recently emerged in the digital lexicon – are methods employed by websites to trick you...
Are You Cultivating Loyal Customers?
Cultivating relationships and building a sustained dialogue pays, at least in the Retail business! It is time to sit up and take notice of...
Kickstart your CX and Cross the Chasm of Expectations
Webinar Report: “How to Optimize Omnichannel with Future Ready CX & MarTech Strategies”
We live in an era where the customer calls the shots and...
Is Your Content Strategy Focusing on Making Your Customers Feel Great?
We all know good marketing makes the brand look good and cool, but real success lies in making your customers look good in front...
Five Best Practices For Understanding Customer Journeys
Organizations can increase loyalty, retention and sales by truly comprehending the paths customers travel over time and across channels. Increase loyalty, retention and sales by...