Are You Cultivating Loyal Customers?
Cultivating relationships and building a sustained dialogue pays, at least in the Retail business! It is time to sit up and take notice of...
PR 101: Basics of Public Relations and How to Get It
In this video power session Jessie Paul tells you what you need to know before you sign up that PR agency. Or if you are wondering why you are not getting sufficient results or traction from your current PR program, this module might answer those questions. She has over 20 years experience of managing PR from the client-side.
Architecture of Empathy
What is Architecture of Empathy
I was in a twitter chat recently at #CMO India where I was fortunate to have shared views with some...
Customer Experience Journey to Avoid a Crisis
Trending on social media is the tragic story of a seven year old who died of dengue after allegedly being treated for 15 days...
5 Indian B2B SaaS Companies to Watch
Indians love to SaaS! The B2B SaaS industry in India has grown over 30 % annually and believe it or not but this figure...
5 Ways to Focus Your Marketing Efforts on the Customer Experience
According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations, to increase customer...
Win Back Lost Customers and Reduce Customer Churn
To offset a loss in churn, business can do two things: acquire new customers, or employee strategies to win back old ones. While both are an essential part of a healthy business, the fact remains that getting new customers can cost 5x more than recruiting old ones.
Paul Writer in Association with Oracle India Unveils India’s First CX Portal – Let’s...
Paul Writer in association with Oracle India today launched an exclusive site focused on Customer Experience (CX) and dedicated to Customer Experience, Sales, Digital and Marketing...
‘The Customer is Always Right’ to ‘The Customer is Everywhere!’
The customer is always right…it’s a slogan anyone in the customer service industry is well aware of not to mention the trials and tribulations...
Still Delighting Customers? Try Making it Easier Instead
A rather clever and interesting experiment, led by Michael Treadway at Vanderbilt University, sheds light on what we, perhaps intuitively always knew.
Humans hate effort.
The...