Is Your Content Marketing Strategy Focusing on Making Your Customers Feel Great?

A good content marketing strategy makes the brand look good and cool, but real success lies in making your clients look good in front...

Matrimony.Com’s Technology Delivers Exceptional Customer Experience

K S Rajasekar, GM Marketing says "Our award-winning matchmaking algorithm (MIMA) helps deliver matches that are relevant to the customers. Our recommendation engine studies a ton of data including user preferences, expectations and behavior, not to speak of historic data. It helps deliver high value, boost the prospects of members in finding compatible matches and ultimately drives business results."

5 Ways to Focus Your Marketing Efforts on the Customer Experience

According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations, to increase customer...

5 Indian B2B SaaS Companies to Watch

Indians love to SaaS! The B2B SaaS industry in India has grown over 30 % annually and believe it or not but this figure...

Churn Prediction: How To Reduce Customer Churn

Churn prediction is possible if we measure churn correctly. Churn is the metric that measures how many customers stop using your product or service...

Kickstart your CX and Cross the Chasm of Expectations

Webinar Report: “How to Optimize Omnichannel with Future Ready CX & MarTech Strategies” We live in an era where the customer calls the shots and...

Customer-Service Excellence With an Omni-Channel Focus

We’re hearing a lot these days about delivering omni-channel experiences to our customers to make shopping seamless across multiple channels. But what does that...
Chatbot

5 tips to creating Human-like Chatbots in the Conversational User Interface

It’s counterintuitive that a chatbot that is used to automate customer interaction needs to feel human!! But the GUI is now evolving to becoming...
PR 101 Basics of PRvideo

PR 101: Basics of Public Relations and How to Get It

In this video power session Jessie Paul tells you what you need to know before you sign up that PR agency. Or if you are wondering why you are not getting sufficient results or traction from your current PR program, this module might answer those questions. She has over 20 years experience of managing PR from the client-side.
Still Delighting Customers? Try Making it Easier Instead

Still Delighting Customers? Try Making it Easier Instead

A rather clever and interesting experiment, led by Michael Treadway at Vanderbilt University, sheds light on what we, perhaps intuitively always knew. Humans hate effort. The...