Five Best Practices For Understanding Customer Journeys
Organizations can increase loyalty, retention and sales by truly comprehending the paths customers travel over time and across channels. Increase loyalty, retention and sales by...
Performance Bicycle Increases Sales With Deeper Insight Into Customer Journeys, On- And Offline
Embracing commerce in the cloud as the foundation for more personalized, compelling services
For big-ticket items, you want to be sure you’ve made the best...
‘The Customer is Always Right’ to ‘The Customer is Everywhere!’
The customer is always right…it’s a slogan anyone in the customer service industry is well aware of not to mention the trials and tribulations...
Customer Experience Journey to Avoid a Crisis
Trending on social media is the tragic story of a seven year old who died of dengue after allegedly being treated for 15 days...
5 Indian B2B SaaS Companies to Watch
Indians love to SaaS! The B2B SaaS industry in India has grown over 30 % annually and believe it or not but this figure...
Guide Your Buyers Through the Customer Journey with Social Media
The customer journey has changed. With as much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let...
CX Chat: Interview with Delnaz Balsara, Head Customer Experience, Kotak Mahindra
We caught up with Delnaz Balsara, Head - Customer Experience, Kotak Mahindra Prime Limited at Futurist Business Conclave 2017 for a quick & informative...
CRMAA Roundtable: How Do You Deal With Rising Customer Expectations?
Customers are the center of every business. By focusing on the customers and creating strategies that are customer-centric, businesses are sure to succeed. However,...
Is Your Content Marketing Strategy Focusing on Making Your Customers Feel Great?
A good content marketing strategy makes the brand look good and cool, but real success lies in making your clients look good in front...
Toxic Clients: How to Spot One
I grew up on the story of how Infosys politely refused General Electric's unreasonable conditions in 1995 and walked away from their business when...