Customer Experience

A long time ago, someone told me that people will not remember what you said, or did, but they will always remember how you...

A good content marketing strategy makes the brand look good and cool, but real success lies in making your clients look good in front...

We’re hearing a lot these days about delivering omni-channel experiences to our customers to make shopping seamless across multiple channels. But what does that...

K S Rajasekar, GM Marketing says "Our award-winning matchmaking algorithm (MIMA) helps deliver matches that are relevant to the customers. Our recommendation engine studies a ton of data including user preferences, expectations and behavior, not to speak of historic data. It helps deliver high value, boost the prospects of members in finding compatible matches and ultimately drives business results."

Do you ever feel like your marketing strategy is just a bunch of noise and no one can hear you? Ever wonder why the brands...

Customer analytics is an important part of any business. Data, information and insights from your customers are essential to understand what they want, what...

According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations, to increase customer...

To offset a loss in churn, business can do two things: acquire new customers, or employee strategies to win back old ones. While both are an essential part of a healthy business, the fact remains that getting new customers can cost 5x more than recruiting old ones.

As B2B business models continue to shift toward subscription and as-a-service, marketers are paying much more attention to customer experience and value throughout the customer...

A rather clever and interesting experiment, led by Michael Treadway at Vanderbilt University, sheds light on what we, perhaps intuitively always knew. Humans hate effort. The...