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Paul Writer in Association with Oracle India Unveils India’s First CX Portal – Let’s...
Paul Writer in association with Oracle India today launched an exclusive site focused on Customer Experience (CX) and dedicated to Customer Experience, Sales, Digital and Marketing...
Customer Communities: The Engagement Economy’s Best Kept Secret
In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged...
Two New Commandments of Customer Engagement
The digital revolution is transforming the relationship between consumers and companies. Nearly all business functions are feeling the effects, but conventional marketing sits squarely...
Nine Easy Steps for a Quick Customer Experience Tune-Up
Customer experience (CE) is the new imperative. However, among the top concerns companies have regarding CE are cost and delayed return on investment. The...
Back on the Yellow Brick Road: Getting Customers Who’ve Strayed To Re-engage [Infographic]
The Wizard of Oz is one of the greatest journey movies of all time. In it, a heroine brings together a team of charming characters...
Why be a CONsumer when you can be a PROsumer?
Did you know that at the recently concluded Consumer Electronics Show (CES) 2015 show in Las Vegas exhibited some interesting products on display that...
Churn Prediction: How To Reduce Customer Churn
Churn prediction is possible if we measure churn correctly. Churn is the metric that measures how many customers stop using your product or service...
Performance Bicycle Increases Sales With Deeper Insight Into Customer Journeys, On- And Offline
Embracing commerce in the cloud as the foundation for more personalized, compelling services
For big-ticket items, you want to be sure you’ve made the best...
5 Indian B2B SaaS Companies to Watch
Indians love to SaaS! The B2B SaaS industry in India has grown over 30 % annually and believe it or not but this figure...
Guide Your Buyers Through the Customer Journey with Social Media
The customer journey has changed. With as much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let...