PR 101: Basics of Public Relations and How to Get It
In this video power session Jessie Paul tells you what you need to know before you sign up that PR agency. Or if you are wondering why you are not getting sufficient results or traction from your current PR program, this module might answer those questions. She has over 20 years experience of managing PR from the client-side.
5 Ways to Focus Your Marketing Efforts on the Customer Experience
According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations, to increase customer...
Are You Cultivating Loyal Customers?
Cultivating relationships and building a sustained dialogue pays, at least in the Retail business! It is time to sit up and take notice of...
The What, Why, How and Who of Customer Journey Maps
Research shows that 81% of consumer brands believe that they have a 360 degree view of their clients while only 37% consumers believe that...
My Bots Will Talk to Your Bots
News of the Lufthansa strike in December 2016 reached me as news often does - via a casual post on Twitter of someone saying...
5 tips to creating Human-like Chatbots in the Conversational User Interface
It’s counterintuitive that a chatbot that is used to automate customer interaction needs to feel human!! But the GUI is now evolving to becoming...
Customer Experience Journey to Avoid a Crisis
Trending on social media is the tragic story of a seven year old who died of dengue after allegedly being treated for 15 days...
Dark Patterns in Marketing
What are dark patterns?
Dark patterns – a term that’s recently emerged in the digital lexicon – are methods employed by websites to trick you...
Is Your Content Strategy Focusing on Making Your Customers Feel Great?
We all know good marketing makes the brand look good and cool, but real success lies in making your customers look good in front...
Back on the Yellow Brick Road: Getting Customers Who’ve Strayed To Re-engage [Infographic]
The Wizard of Oz is one of the greatest journey movies of all time. In it, a heroine brings together a team of charming characters...