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The Hotstar-IPL Follow-Up Piece
Two weeks ago, when IPL 2018 was just kicking off I had written this piece around Hotstar’s business model in general and what IPL could...
Ad Review: Is LinkedIn’s Recent Campaign Inspired by High School Musical?
There's a famous song from the teen movie series 'High School Musical' titled 'We're all in this together.' LinkedIn's new campaign #InItTogether, it would...
Ad Review: Pregakem’s Parenthood is for All
Pregakem known for their ad featuring celeb duo Riteish Deshmukh and Genelia D'souza, recently released an interesting ad featuring a deaf and mute couple.
The older ad...
Ad Review: Nivea Turns The Tables On Viewers
We’re all guilty of skipping ads thanks to YouTube's blessed 'skip ad' feature that allows you to skip the ad once five seconds are...
What Does The Millennial Shopper Want?
Millennials continue to be the target audience for the brands and marketers in 2018. We of course, know how entire marketing strategies have undergone...
Are Exams Equivalent to Fear? Five Ads That Address the Issue
The word 'exam' in India is a term that generally evokes fear in students. Is it the peer pressure, or the pin-drop silence in...
5 Ways To Go Viral
Over the last few years, the number of viral sensations the world has seen is a dramatically large number, from the humorous Joe Biden...
The Ultimate Branding Checklist for Small Businesses
Branding is an important part of every business’ core marketing activity, be it a big enterprise or small c-store around the corner of the...
Uncover New Customer Insights Without Depending On Others
This infographic covers six capabilities that help marketers take charge of their own analytics and develop deeper customer insights.
As a marketer, you do vital...
Bringing in Information Technology towards the construction job sites
Now, a digital app is bringing blueprints to tablets and phones of construction job sites and construction workers. Furthermore, on-site training makes the transition...