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Innovation: Not a Straight Arrow
Great innovators don’t necessarily follow straight paths. Often a winding path can shape their defining inventions.
At a farm in Michigan, lived a little boy....
2 Minute Guide to Crisis Prevention – Learnings from Maggi Crisis
Indians are known to be unenthusiastic consumers of pure insurance - the sort that only pays out if you’re actually sick. Something in us...
What Spells Success for Indian Leagues and Factors Behind Growing Popularity of Pro Kabaddi...
With Kabaddi becoming a 'noticed' game last season to a 'watched' game this season, the laurels are many! GroupM ESP (Entertainment & Sports Partnerships), a specialist business unit...
Hope Is Not A Strategy
We all have quotes and sayings that we adore.
They’re typically opening slides in presentations or adorn the bottom of our emails.
They signal a perspective...
For Whom the Clones Call
The year was 2080.
The old lady made her way slowly out to the verandah facing the children’s park. Reaching her favourite rocking chair, she...
Everyone Loves A Present: Ways to Integrate Gifting into Your Marketing Strategy
What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all...
Aim High Consulting wins 15 new PR Clients in FH 2015
Aim High’s recent wins include leading mobile wallet MobiKwik, leaders in Gift Card Solutions, QwikCilver,Singapore based VC Fund, Jungle Ventures and pioneering rural pre-school network, Hippocampus Learning Centres.
Aim High Consulting,...
The 3 Minutes Grocery Run – Retail Automation
These days we spend a bulk of our time on phones/tabs, so why not optimize that time to increase quality "Life" - being with...
The Right Brain vs. Left Brain of Marketers! So What Type of Marketer Are...
Are you a Right-Brain or a Left-Brain Marketer?
Psychologists and personality theorists have long believed there to be differences between the right and the left...
LGBT Theme Anouk Myntra Ad
Does cause marketing work? Yes, if you pick the right cause. Myntra shows an LGBT relationship for its Anouk brand and does not have a negative fallout. Use the 2x2 matrix to pick your cause.