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The Psychology Behind Social Media Lurkers
Recently, I was sitting next to a woman on a plane and noticed that she was scrolling through her Instagram feed for what must...
Engagement Marketing in Healthcare: It’s Even More Important After Discharge
My wife recently had an outpatient procedure at one of the best hospitals in the country. Thankfully, everything went well; and our experience at...
5 Reasons Why That State Bank of India Ad Was Not Such a Bad...
Since that front page ad from State Bank of India appeared in Hindustan Times on March 17th, the Twitter, Facebook and LinkedIn timelines have...
Working With Influencers
What exactly is an influencer anyway?
An influencer has a ‘loud’ voice, substantial reach, and a significant network, including followers, readers, or viewers. He or...
Clarifying the Noise: The Content Marketing Spectrum
I can’t help but think about this lyric these days:
“As I walked on
Through troubled times
My spirit gets so downhearted sometimes
So where are the strong
And...
Are You Singing the Age-Old Corporate Mantra?
There has been a mantra that people in positions of power have had their minions sing from the time the Egyptian Pharaohs built their pyramids...
Quick Chat with Shefali Dadabhoy, Co-founder and Head of Strategy – PhotoConcierge
Shefali Dadabhoy
Co-founder and Head of Strategy
PhotoConcierge
Quick chat with Shefali Dadabhoy, Member of DWENIndia
What drives you daily as an entrepreneur?
I have always known that one day, I would...
How HDFC has Integrated Offline & Online Channels
With over 4000 branches in India and a solid presence in the digital space, HDFC Bank has risen to new heights over the past...
Successful Digital Transformation Starts With the Customer
I’ve noticed that many companies are using the trendy term “digital transformation” without fully understanding what it means. Leveraging digital technology to make organisational...
Marketing in India – My Perspective at the India Conference at Harvard
The biggest areas for improvement - as cited by speakers in other sessions - are Education, Healthcare and Urbanisation. Clearly, as citizens, we would...