Strategy

https://www.youtube.com/watch?v=IBR0_waz0OQ In a way, the pandemic has brought us all together. We are trying to make a clearer sense...

How to build a professional and personal network that becomes a community. Learn why just demanding jobs on LinkedIn is a bad idea.

The best brands in a category are often the most trusted brands. How do you build trust? Is it a part of your brand strategy? In this article I'll show you how to build trust.

Bloggers fall into 3 categories - Influencers, Curators, and Endorsers. How should your marketing strategy incorporate all of them? How can you improve impact and reach?

The economy is a bit creaky in the wake of COVID, agreed. But some people are still getting jobs. There may be lesser jobs...

Businesses use emails to keep in touch with their subscribers and deliver relevant information to them through exceptional messages. Social media, on the other hand, helps you reach a larger demographic that might know or not about your brand. With the right tactics, email and social media can turn into your secret weapon to boost your brand awareness and skyrocket your conversions rate.

There is a tremendous change in how people and teams together work these days. Teams today are more agile while organizational structures are kept more flat to keep communications and information flowing. Communication tool should try and create more open, digital environment that makes work visible, integrated and accessible—across the team.

Whether you are an entrepreneur or a leader at the helm of affairs at a mature organisation good communication must be at the core of all business strategies. Great workplace culture is always built with clear communication as the backbone. Establishing this practice from the very start (especially for early stage companies) or trickling it down from the top is imperative to running an organisation that is well-oiled in every sense of the term.

How does one communicate news like this? How large should the audience be? Who should send out the communication? How should it be worded? Should we name the staff members who we have lost? Should we include their families in the communication?

Campaign performance - 1.9% response resulted in 779 customers shopping (by way of coupon redemption) - 42% were pure offline customers –they made their first online purchase - Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs - Campaign cost: Rs 27,000