Paul Writer

Getting the Queen to almost say “I’d rather go naked than wear fur” and brands on social trends

Social trends and brands

PETA retired its highly successful ‘I’d rather go naked than wear fur” campaign after 30 years. During this time the campaign has contributed to...

Personalized Marketing for You

Personalized marketing would be super easy if zodiac signs were infallible. I think it is impossible to characterise the diversity of the human race...

5 Holiday Marketing Strategies for B2B

Holiday marketing strategies need to start in July - whether you’re trying to close Q4 deals or set the stage for the next year....
Advanced Methods for Your Personal Brand

How to build a Personal Brand: Advanced Methods

A strong suggestion – do not enter into these advanced methods if you have started and moved a fair bit on the basic steps. If you do so, you will be risking not having impactful and deep content on your chosen topic.
Emotion Overplay Is Tech fuelling the fire

Emotion Overplay: Is Tech fuelling the fire?

Some 25 years ago, Bill Gates famously wrote an essay titled ‘Content is King’. He made far-reaching predictions on the subject. One was about...
7-things-successful-B2B-brands-do

7 successful B2B brands

(9 minute read with examples of successful B2B brands) This blog post will cover 7 things successful B2B brands do in order to create an...
B2B-Content-marketing-hacks

5 B2B Content Marketing Hacks to Make Your Growth Easier

How to make B2B content marketing work for your business B2B content marketing has proven to be one of the most effective ways for companies...
Public Relations 101 Basics of PR and How to Get It

What is Public Relations? Basics of PR explained.

PR is a fantastic marketing channel, but it requires a process and methodical approach. A PR specialist will know how to strategically and creatively...
GTM (Go-to-Market) Strategy

GTM (Go To Market) Strategy: The 7 Elements of a GTM Plan that Drives...

If you want to build a successful marketing plan, then it's important to start with the go-to market strategy. A GTM strategy is what...
BOREDOM AT WORK

BOREDOM AT WORK

Young executives often complain of boredom in the work place. Whether it is the repetitive nature of the job, the monotony of seeing the...