How To Create A Pitch-Perfect Business Plan
A business plan has got to be one of the single most important documents you’ll create when starting up a business. Not only does...
CRMAA Roundtable: How Do You Deal With Rising Customer Expectations?
Customers are the center of every business. By focusing on the customers and creating strategies that are customer-centric, businesses are sure to succeed. However,...
Seven Key Features for a Successful Business
It is always great to read about successful businesses. Stories of success always have a fairy tale quality to them. With changing times, success...
The Psychology of Pricing: Customers Prefer Round Numbers
Bottom Line: Despite the prevalence of 99-cent stores and $1.99 price tags, consumers appear to favor round numbers when paying for goods and services....
5 Ways How Organization Can Achieve Effective Communication
As the age-old adage goes, “It’s not what you say, but how you say it.” Effective communication is the key to an efficient and professional...
Customer Communities: The Engagement Economy’s Best Kept Secret
In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged...
Four Lessons for Turning Around a Declining Business
The movie theatre business offers insights as to how firms can find new opportunities for turning around dying businesses by understanding consumers and their...
If I were CMO of Maggi India: How to Manage a Crisis
Maggi for me brings up warm memories of cooking on a hotplate in a hostel room, eating with friends at roadside hangouts, and more...
Uncover New Customer Insights Without Depending On Others
This infographic covers six capabilities that help marketers take charge of their own analytics and develop deeper customer insights.
As a marketer, you do vital...
Five Reasons Most Companies Fail at Strategy Execution
It’s no longer a secret that most companies struggle with strategy execution. McKinsey research tells us, for example, that 70 percent of change efforts fall short of...