Does it really pay off?

Differentiation: Does it really pay off?

Differentiation – Does it really matters? Till some time I believed the same, however now I think slightly differently. I think we need to think of...

E-commerce Trends for 2017

According to a ASSOCHAM-Forrester study, India's E-commerce revenue is expected to jump from $26 billion in 2016 to $103 billion in 2020. While in...
4 Big Brand Marketing Strategies for Small Businesses

4 Big Brand Marketing Strategies for Small Businesses

Follow these strategies and create a successful online business - Demand Planning, Business Alliances, Loyalty solutions, The Risk Free Marketing Strategy, says Advit Sahdev.

Why Product Design Matters

“ If you think good design is expensive, you should look at the cost of bad design.” - Dr. Ralf Speth, CEO of Jaguar Land Rover. I...
Build your Personal Brand

Build your Personal Brand: Strategies of Bappi Lahiri, Rahul Dravid, Indira Gandhi | Paul...

You have a choice to make. You can choose to be just another person, or you can choose to build your personal brand. Your...

If I were CMO of Maggi India: How to Manage a Crisis

Maggi for me brings up warm memories of cooking on a hotplate in a hostel room, eating with friends at roadside hangouts, and more...
COVID

Template to map Covid Context of your product portfolio

As discussed in the  article on marketing to be COVID Contextual and Recession Relevant, the world has changed, as have your consumers and clients....
Part One Why Personal Branding Drives Growth

Part One: Why Personal Branding Drives Growth

GQ is your Google Quotient If I search for your name or the topic on which you are supposed to be an expert on and no externally referenced content appears, then you do not exist as a professionally. If Google can’t find you, you do not exist.
6 Incredible Ways to Integrate Email Marketing and Social Media

6 Ways to Integrate Email Marketing and Social Media

Businesses use emails to keep in touch with their subscribers and deliver relevant information to them through exceptional messages. Social media, on the other hand, helps you reach a larger demographic that might know or not about your brand. With the right tactics, email and social media can turn into your secret weapon to boost your brand awareness and skyrocket your conversions rate.
Mould is gold

Burger King’s latest campaign – the mouldy Whopper

Burger King’s latest campaign - the mouldy Whopper -doesn’t follow any food marketing rules that were drummed into our head at Ogilvy back when I was...