Strategy

True Story Target audience - Luxury property buyers Brand - yet to be established real estate company in that city Platform - FB ads The result - 350...

If you want to build a successful marketing plan, then it's important to start with the go-to market strategy. A GTM strategy is what...

You have a choice to make. You can choose to be just another person, or you can choose to build your personal brand. Your...

Burger King’s latest campaign - the mouldy Whopper -doesn’t follow any food marketing rules that were drummed into our head at Ogilvy back when I was...

With the advent of globalization, markets moved to the digital space. Such a shift is a revolution in itself, but with every passing day,...

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged...

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Some 25 years ago, Bill Gates famously wrote an essay titled ‘Content is King’. He made far-reaching predictions on the subject. One was about...

Delicate Balance, Considerations, and Decisions...India has outlined a 2-pronged strategy for phased restarting of economic activities from this week while maintaining its focus on flattening the curve. The...

Vocal for Local is trending in India post COVID lockdown. But country brand is a master brand for your products. Different countries have different perceptions amongst customers - positive or negative. Think of phrases like German Engineering, Indian IT, French Style. So choose your nationality wisely.