CRMAA Roundtable: How Do You Deal With Rising Customer Expectations?
Customers are the center of every business. By focusing on the customers and creating strategies that are customer-centric, businesses are sure to succeed. However,...
Patanjali – Can The Top Upstart Indian Brand Continue To Grow?
The Indian dream brand has crossed Rs 10,000 crores in revenue. This puts it ahead of other successful India-headquartered FMCG giants like Dabur and...
Customer Experience Journey to Avoid a Crisis
Trending on social media is the tragic story of a seven year old who died of dengue after allegedly being treated for 15 days...
3 Shaving Ads That Discuss Masculinity – Gillette, Old Spice, Harry’s
The brand is leveraging the trending #metoo movement for their own benefit. However, that's what advertising is- talking to your audience about what they're taking about too, finding common ground with them.
Social Networking Could Have Saved Kodak
Thanks to social networking, the recent past witnessed hyper-communication in most of the fields with different ideas and views flowing through. We know that...
Think Mobile First: Vineet Kumar, SAP SuccessFactors – Jury Digi 100 APAC
Meet your jury for Digi 100 APAC. Vineet Kumar is the Senior Director of Marketing at SAP. He is responsible for building brand, thought...
Four Lessons for Turning Around a Declining Business
The movie theatre business offers insights as to how firms can find new opportunities for turning around dying businesses by understanding consumers and their...
Customer Communities: The Engagement Economy’s Best Kept Secret
In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged...
5 Ways How Organization Can Achieve Effective Communication
As the age-old adage goes, “It’s not what you say, but how you say it.” Effective communication is the key to an efficient and professional...
Why Your Brand Storytelling Must Start With Human Resources
Recently, Joe Pulizzi wrote a post on the 12 Roles Essential to the Future of Content Marketing. In it, he listed the new roles...