Uncover New Customer Insights Without Depending On Others
This infographic covers six capabilities that help marketers take charge of their own analytics and develop deeper customer insights.
As a marketer, you do vital...
Quirky Ideas for Business Success in 2030!
Warning: Please read this at your own risk. Author isn't liable for any irreversible brain damage inadvertently caused by the loopy ramblings below.
The landscape in...
How can your brand Rock the Recession?
By pretending there isn’t one. I don’t mean denial, but I do mean that a batten-the-hatches freeze -all-spending is not the only option.
During the...
Brand Lululemon: An Unconventional Journey
Brand Lululemon resonates strongly in the realm of athletic apparel. Despite its unconventional name and logo's origin, the brand has been successful in establishing...
Burger King’s latest campaign – the mouldy Whopper
Burger King’s latest campaign - the mouldy Whopper -doesn’t follow any food marketing rules that were drummed into our head at Ogilvy back when I was...
Trust as a Brand Strategy – can drive brand premium
The best brands in a category are often the most trusted brands. How do you build trust? Is it a part of your brand strategy? In this article I'll show you how to build trust.
Seven Key Features for a Successful Business
It is always great to read about successful businesses. Stories of success always have a fairy tale quality to them. With changing times, success...
The Goth Kids in Startup
Recently, a startup valued at around half a billion dollars laid off 10 of its Product Managers, leaving them with another 30. Just last...
Shweta Bachchan and the Ethics of Identity
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Unlocking the Indian Economy post-COVID: The Road Ahead…
Delicate Balance, Considerations, and Decisions...India has outlined a 2-pronged strategy for phased restarting of economic activities from this week while maintaining its focus on flattening the curve. The...