What Brands Can Learn From Nokia NZ Twitter Fiasco
It’s not often that a brand tweets ‘F*** you’ to its followers and gets away with it. But, when Nokia New Zealand tweeted these...
Five Reasons Most Companies Fail at Strategy Execution
It’s no longer a secret that most companies struggle with strategy execution. McKinsey research tells us, for example, that 70 percent of change efforts fall short of...
Customer Experience Journey to Avoid a Crisis
Trending on social media is the tragic story of a seven year old who died of dengue after allegedly being treated for 15 days...
7 Steps to Service Strategy that Wins
The market is being ruled by ideas to improve customer experience; one must remember that Customer Service is the way through which customer experience...
Uncover New Customer Insights Without Depending On Others
This infographic covers six capabilities that help marketers take charge of their own analytics and develop deeper customer insights.
As a marketer, you do vital...
CRMAA Roundtable: How Do You Deal With Rising Customer Expectations?
Customers are the center of every business. By focusing on the customers and creating strategies that are customer-centric, businesses are sure to succeed. However,...
The Psychology of Pricing: Customers Prefer Round Numbers
Bottom Line: Despite the prevalence of 99-cent stores and $1.99 price tags, consumers appear to favor round numbers when paying for goods and services....
Think Mobile First: Vineet Kumar, SAP SuccessFactors – Jury Digi 100 APAC
Meet your jury for Digi 100 APAC. Vineet Kumar is the Senior Director of Marketing at SAP. He is responsible for building brand, thought...
5 Things a Brand Can Do To Stay Relevant During Fast Paced Technological Changes
With the advent of globalization, markets moved to the digital space. Such a shift is a revolution in itself, but with every passing day,...
Shweta Bachchan and the Ethics of Identity
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