Social Networking

Social Networking Could Have Saved Kodak

Thanks to social networking, the recent past witnessed hyper-communication in most of the fields with different ideas and views flowing through. We know that...

What Brands Can Learn From Nokia NZ Twitter Fiasco

It’s not often that a brand tweets ‘F*** you’ to its followers and gets away with it. But, when Nokia New Zealand tweeted these...

Business Strategy: Are You Inside-Out or Outside-In?

An ideological gulf has opened in today’s business world, between companies that look outward for long-term value and those relying on internal resources. “Look at...
COVID-19 Bereavement Communication

COVID-19 Bereavement Communication

How does one communicate news like this? How large should the audience be? Who should send out the communication? How should it be worded? Should we name the staff members who we have lost? Should we include their families in the communication?

5 Ways To Be A Futurist

Keep Reinventing Fortran, Cobol, Pascal, C - used to be my skillsets when I graduated from college. I taught Unix & C. None of these...
6 Marketing Steps to Your Dream Job

6 Marketing Steps to Your Dream Job

The economy is a bit creaky in the wake of COVID, agreed. But some people are still getting jobs. There may be lesser jobs...

If I were CMO of Maggi India: How to Manage a Crisis

Maggi for me brings up warm memories of cooking on a hotplate in a hostel room, eating with friends at roadside hangouts, and more...
Bobby Patrick, CMO, UiPath

A Robot for Everyone – Interview with Bobby Patrick, CMO, UiPath

Robots do the work we hate. So, everyone loves Robotic Process Automation, as the bot will take over the repetitive aspects of your work....
The Goth Kids in Startup

The Goth Kids in Startup

Recently, a startup valued at around half a billion dollars laid off 10 of its Product Managers, leaving them with another 30. Just last...
Marketing

Why Jet Airways Failed – a 4Ps view

Why companies with great customer experience like Jet Airways can also fail. Which P in the 4Ps did they forget? 1 minute watch.