Five reasons to create a compelling Personal Brand

Five reasons to create a compelling Personal Brand

We are all well aware of the appraisal calibrations where a decision to promote a person is based on opinions/ perceptions of the people...

Five Reasons Most Companies Fail at Strategy Execution

It’s no longer a secret that most companies struggle with strategy execution. McKinsey research tells us, for example, that 70 percent of change efforts fall short of...
7-things-successful-B2B-brands-do

7 successful B2B brands

(9 minute read with examples of successful B2B brands) This blog post will cover 7 things successful B2B brands do in order to create an...
Marketing in the Coronavirus Crisis – Be cautious, but not afraid

Marketing in the Coronavirus Crisis – Be cautious, but not afraid

The biggest marketing challenges being faced by marketers across the globe are: How to best utilise the slashed marketing budget? What to communicate to...

Personalized Marketing for You

Personalized marketing would be super easy if zodiac signs were infallible. I think it is impossible to characterise the diversity of the human race...
3 Cs (and an I) of Coronavirus Marketing

3 Cs (and an I) of Coronavirus Marketing

During the next few weeks demand for many products and services will drop, even as demand for other, ‘survival’ goods rises. Necessities include anything...
Advanced Methods for Your Personal Brand

How to build a Personal Brand: Advanced Methods

A strong suggestion – do not enter into these advanced methods if you have started and moved a fair bit on the basic steps. If you do so, you will be risking not having impactful and deep content on your chosen topic.

Shweta Bachchan and the Ethics of Identity

//www.youtube.com/watch?v=JOISlAhED7g&t
Social Networking

Social Networking Could Have Saved Kodak

Thanks to social networking, the recent past witnessed hyper-communication in most of the fields with different ideas and views flowing through. We know that...

5 Ways To Be A Futurist

Keep Reinventing Fortran, Cobol, Pascal, C - used to be my skillsets when I graduated from college. I taught Unix & C. None of these...