Seven Key Features for a Successful Business |

Seven Key Features for a Successful Business

It is always great to read about successful businesses. Stories of success always have a fairy tale quality to them. With changing times, success...
Why Your Brand Storytelling Must Start With Human Resources

Why Your Brand Storytelling Must Start With Human Resources

Recently, Joe Pulizzi wrote a post on the 12 Roles Essential to the Future of Content Marketing. In it, he listed the new roles...

What Brands Can Learn From Nokia NZ Twitter Fiasco

It’s not often that a brand tweets ‘F*** you’ to its followers and gets away with it. But, when Nokia New Zealand tweeted these...

5 Things a Brand Can Do To Stay Relevant During Fast Paced Technological Changes

With the advent of globalization, markets moved to the digital space. Such a shift is a revolution in itself, but with every passing day,...

Business Strategy: Are You Inside-Out or Outside-In?

An ideological gulf has opened in today’s business world, between companies that look outward for long-term value and those relying on internal resources. “Look at...

Five Reasons Most Companies Fail at Strategy Execution

It’s no longer a secret that most companies struggle with strategy execution. McKinsey research tells us, for example, that 70 percent of change efforts fall short of...

The Psychology of Pricing: Customers Prefer Round Numbers

Bottom Line: Despite the prevalence of 99-cent stores and $1.99 price tags, consumers appear to favor round numbers when paying for goods and services....
Hospital Experience - Representative Image

Customer Experience Journey to Avoid a Crisis

Trending on social media is the tragic story of a seven year old who died of dengue after allegedly being treated for 15 days...

Quirky Ideas for Business Success in 2030!

Warning: Please read this at your own risk. Author isn't liable for any irreversible brain damage inadvertently caused by the loopy ramblings below. The landscape in...

CRMAA Roundtable: How Do You Deal With Rising Customer Expectations?

Customers are the center of every business. By focusing on the customers and creating strategies that are customer-centric, businesses are sure to succeed. However,...