Four Lessons for Turning Around a Declining Business

The movie theatre business offers insights as to how firms can find new opportunities for turning around dying businesses by understanding consumers and their...
Seven Key Features for a Successful Business |

Seven Key Features for a Successful Business

It is always great to read about successful businesses. Stories of success always have a fairy tale quality to them. With changing times, success...
Why Your Brand Storytelling Must Start With Human Resources

Why Your Brand Storytelling Must Start With Human Resources

Recently, Joe Pulizzi wrote a post on the 12 Roles Essential to the Future of Content Marketing. In it, he listed the new roles...

What Brands Can Learn From Nokia NZ Twitter Fiasco

It’s not often that a brand tweets ‘F*** you’ to its followers and gets away with it. But, when Nokia New Zealand tweeted these...

5 Things a Brand Can Do To Stay Relevant During Fast Paced Technological Changes

With the advent of globalization, markets moved to the digital space. Such a shift is a revolution in itself, but with every passing day,...

Business Strategy: Are You Inside-Out or Outside-In?

An ideological gulf has opened in today’s business world, between companies that look outward for long-term value and those relying on internal resources. “Look at...
Picture of the Author

Part One: Why Personal Branding Drives Growth

GQ is your Google Quotient If I search for your name or the topic on which you are supposed to be an expert on and no externally referenced content appears, then you do not exist as a professionally. If Google can’t find you, you do not exist.

Five Reasons Most Companies Fail at Strategy Execution

It’s no longer a secret that most companies struggle with strategy execution. McKinsey research tells us, for example, that 70 percent of change efforts fall short of...
Picture of the Author

Part Three: Advanced Methods for Your Personal Brand

A strong suggestion – do not enter into these advanced methods if you have started and moved a fair bit on the basic steps. If you do so, you will be risking not having impactful and deep content on your chosen topic.

The Psychology of Pricing: Customers Prefer Round Numbers

Bottom Line: Despite the prevalence of 99-cent stores and $1.99 price tags, consumers appear to favor round numbers when paying for goods and services....