Affluent Indians To Increase Discretionary Spending Next Year, at a Rate Second Only to...
Sixty per cent of affluent consumers in India have plans to increase their discretionary spending in the coming year, second only to China, according...
Infographic: Profiling the Modern Mobile Business Traveller
Versatility and flexibility do not just ensure the modern business traveller will prevail. These traits are required for survival. Entrepreneurs must stay wired in at all...
11 Stats That Every Indian Digital Marketer Should Know About Indian Social, Digital And...
We Are Social in its latest report – Social, Digital and Mobile in India 2014 has highlighted some very interesting stats that we think...
Why Zomato Just Lobbed a Tomato!
Zomato’s recruitment campaign “Let’s make Delhi the tech capital” touting the virtues of Delhi over Bangalore puzzled me. Possibly more so because I stumbled...
B2B Marketing Research: How CMO Roles Need to Evolve
Forrester Research recently conducted a joint study with the Business Marketing Association (BMA) that we at CMI were greatly interested in reading: B2B CMOs...
Customer Analytics in the Age of Social Media
Becoming “customer centric” is a top priority today, and for good reason: as if it weren’t important enough that customers buy products and contract...