B2B Marketing Research: How CMO Roles Need to Evolve

B2B Marketing Research: How CMO Roles Need to Evolve

Forrester Research recently conducted a joint study with the Business Marketing Association (BMA) that we at CMI were greatly interested in reading: B2B CMOs...
Content optimization to improve website ranking

Content optimization to improve website ranking

What is Content Optimisation? Write more content, create more blogs, write more articles is all the hype we consistently see around us in the world...

Marketer Moods and Tools

So you have read Paul Writer's Survey Report: The Agency & Marketing Tech Landscape here's a infographic capturing the same. This report gives an insight into...

State Of Global Digital Market 2015 In 5 Charts

“Social media usage continues to grow around the world, with global penetration rates now in excess of 30%. Facebook continues to dominate the global...

Affluent Indians To Increase Discretionary Spending Next Year, at a Rate Second Only to...

Sixty per cent of affluent consumers in India have plans to increase their discretionary spending in the coming year, second only to China, according...
6 reasons your marketing sucks, according to Google

6 reasons your marketing sucks, according to Google

Google carried out research on how people buy online and identified 6 “biases” that determine purchasing decisions. Here’s a handy checklist based on that research...

Reality of COVID-19 work from home for corporate Indians

The Work from Home Reality How urban professionals are dealing with this new way of working Due to COVID 19 all of a sudden, a large...

HolidayIQ Insights: World Toilet Day Survey

On World Toilet Day, November 19, HolidayIQ, conducted a survey to understand the current scenario and importance of clean restrooms, while travelling. Conducted over last...
COVID

Template to map Covid Context of your product portfolio

As discussed in the  article on marketing to be COVID Contextual and Recession Relevant, the world has changed, as have your consumers and clients....

Infographic: Profiling the Modern Mobile Business Traveller

Versatility and flexibility do not just ensure the modern business traveller will prevail. These traits are required for survival. Entrepreneurs must stay wired in at all...