B2B Marketing Research: How CMO Roles Need to Evolve
Forrester Research recently conducted a joint study with the Business Marketing Association (BMA) that we at CMI were greatly interested in reading: B2B CMOs...
Reality of COVID-19 work from home for corporate Indians
The Work from Home Reality
How urban professionals are dealing with this new way of working
Due to COVID 19 all of a sudden, a large...
Email Marketing ROI – AI can boost results
Email marketing ROI can be greatly enhanced by Artificial Intelligence (AI). Email is one of the most cost-effective ways to reach your customers. But...
Template to map Covid Context of your product portfolio
As discussed in the article on marketing to be COVID Contextual and Recession Relevant, the world has changed, as have your consumers and clients....
China Growth Marketing 101 – Part 1 | Paul Writer
At the turn of the new millennium, China saw many copycat internet businesses from the west, but that soon changed due to innovation that...
10 Things Marketers Should Know About Carat’s Prediction On Global Advertisement Market Of 2014...
Global ad spends to grow by 5 percent in 2014-15 with market optimism demonstrated through strong global and regional forecasts, states Carat, the leading...
Children Mimic Parents’ Money Habits, Spending Even More: ING Survey
Mumbai, Maharashtra, India
-4067 parents participated in the poll, pan-India
-Parents worried about kids shopping online
-Majority felt child only above 15 yrs can operate bank account...
India Internet Trends 2017 – Mary Meeker’s Report
The latest edition of the Mary Meeker Internet Trends Report is here! In a tradition dating back to 1995, when Mary was still an...
Marketeers: Welcome to the Brave New World
Engagement, Customer Experience, Everything is changing. Your customer is changing, the way she interacts with your brand, the way she wants to be engaged...
State Of Global Digital Market 2015 In 5 Charts
“Social media usage continues to grow around the world, with global penetration rates now in excess of 30%. Facebook continues to dominate the global...