Research

While there is enough hue and cry over the banning of Chinese Apps in India, have you paused to ask how exactly can this...

Young executives often complain of boredom in the work place. Whether it is the repetitive nature of the job, the monotony of seeing the...

If you’re the marketing head of a divison, a line of business, or region you have probably cursed the need for approval of your...

We can talk with someone halfway around the globe as easily as with someone in the next office; sell our products in places we...

Google carried out research on how people buy online and identified 6 “biases” that determine purchasing decisions. Here’s a handy checklist based on that research...

Content is the lever that drives sales and marketing. Good content pulls in customers. Marketers understand this, with 66.1% of them investing in content...

The fear of being 'rejected' by the opposite sex due to bad breath or pimples is a time-tested trigger used by marketers. Another is the fear of shame also called "Ego death" by Dr. Karl Albrecht. Remember those ads and urging the CIO to buy anti-virus software or a data backup solution to ensure business continuity or face the wrath of his boss?

Lenin once said, “There are decades where nothing happens; and there are weeks where decades happen.” Over the past few weeks despite the uncertain...

PR is a fantastic marketing channel, but it requires a process and methodical approach. A PR specialist will know how to strategically and creatively...

The bedrock of all online marketing is a good content strategy. Excellent content marketing rests on a reliable content strategy that is Credible, Relevant, Interactive,...