State Of Global Digital Market 2015 In 5 Charts

“Social media usage continues to grow around the world, with global penetration rates now in excess of 30%. Facebook continues to dominate the global...

Marketer Moods and Tools

So you have read Paul Writer's Survey Report: The Agency & Marketing Tech Landscape here's a infographic capturing the same. This report gives an insight into...

10 Things Marketers Should Know About Carat’s Prediction On Global Advertisement Market Of 2014...

Global ad spends to grow by 5 percent in 2014-15 with market optimism demonstrated through strong global and regional forecasts, states Carat, the leading...

Survey Report: The Agency & Marketing Tech Landscape

This report gives an insight into the popular agencies in India, the tools that are gaining traction with marketers and how marketers go about the selection...

Is There Such a Thing as Bad Publicity?

The world was expecting “This election has been rigged” moment but instead USA elected it’s 45th president Donald J Trump. This goes back to...

Children Mimic Parents’ Money Habits, Spending Even More: ING Survey

Mumbai, Maharashtra, India -4067 parents participated in the poll, pan-India -Parents worried about kids shopping online -Majority felt child only above 15 yrs can operate bank account...

Why Zomato Just Lobbed a Tomato!

Zomato’s recruitment campaign “Let’s make Delhi the tech capital”  touting the virtues of Delhi over Bangalore puzzled me. Possibly more so because I stumbled...

Infographic: Profiling the Modern Mobile Business Traveller

Versatility and flexibility do not just ensure the modern business traveller will prevail. These traits are required for survival. Entrepreneurs must stay wired in at all...

Marketeers: Welcome to the Brave New World

Engagement, Customer Experience, Everything is changing. Your customer is changing, the way she interacts with your brand, the way she wants to be engaged...
Not just Chinese Apps, all Apps threaten Privacy

Not just Chinese Apps, all Apps threaten Privacy

While there is enough hue and cry over the banning of Chinese Apps in India, have you paused to ask how exactly can this...