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What is Public Relations? Basics of PR explained.
PR is a fantastic marketing channel, but it requires a process and methodical approach. A PR specialist will know how to strategically and creatively...
Got MBA. Now what?
Just graduated, and want to get your dream job! What if you don’t land the perfect gig using your brand spanking new MBA? Here...
Marketeers: Welcome to the Brave New World
Engagement, Customer Experience, Everything is changing. Your customer is changing, the way she interacts with your brand, the way she wants to be engaged...
Blue Nectar making organic space in cluttered D2C Beauty Industry
D2C Beauty Industry is cluttered
The Direct-to-Consumer (D2C) beauty industry in India has experienced significant growth in size and competition in recent years. This has...
Sales OR Marketing? Both, actually
Most MBA students dream of exciting jobs formulating strategy for some of the world’s leading brands. There are endless stories about the great Marketing...
Flight Etiquette Survey 2017: Indian Travelers Don’t Take Misbehavior
Expedia®, a leading full-service online travel company, today released the results of the 2017 Flight Etiquette study, an annual survey of in-flight behavior across...
Indian Men Set to Paint the Town Red this Valentine’s Day!
The online survey conducted across the country with over 3000 respondents in the age group of 18-50 discloses that close to a quarter of...
Solutions Marketer: An 8-Step Model to Solutions Market Research
“Research is to see what everybody else has seen, and to think what nobody else has thought”.
Albert Szent-Gryorgyi, Nobel Peace Prize winner in medicine
Every...
Template to map Covid Context of your product portfolio
As discussed in the article on marketing to be COVID Contextual and Recession Relevant, the world has changed, as have your consumers and clients....
State Of Global Digital Market 2015 In 5 Charts
“Social media usage continues to grow around the world, with global penetration rates now in excess of 30%. Facebook continues to dominate the global...