Marketeers: Welcome to the Brave New World

Engagement, Customer Experience, Everything is changing. Your customer is changing, the way she interacts with your brand, the way she wants to be engaged...

Beyond ‘Bhaiyo and Beheno’ – 12 GrowthHacking Lessons From Narendra Modi’s #ModiAtMadison Speech

A wise man once taught me, “If you are speaking to 1, speak from your gut and appeal to the spirit; If you are...
B2B Marketing Research: How CMO Roles Need to Evolve

B2B Marketing Research: How CMO Roles Need to Evolve

Forrester Research recently conducted a joint study with the Business Marketing Association (BMA) that we at CMI were greatly interested in reading: B2B CMOs...

Survey Report: The Agency & Marketing Tech Landscape

This report gives an insight into the popular agencies in India, the tools that are gaining traction with marketers and how marketers go about the selection...

Affluent Indians To Increase Discretionary Spending Next Year, at a Rate Second Only to...

Sixty per cent of affluent consumers in India have plans to increase their discretionary spending in the coming year, second only to China, according...

Is There Such a Thing as Bad Publicity?

The world was expecting “This election has been rigged” moment but instead USA elected it’s 45th president Donald J Trump. This goes back to...

India Internet Trends 2017 – Mary Meeker’s Report

The latest edition of the Mary Meeker Internet Trends Report is here! In a tradition dating back to 1995, when Mary was still an...

Marketer Moods and Tools

So you have read Paul Writer's Survey Report: The Agency & Marketing Tech Landscape here's a infographic capturing the same. This report gives an insight into...

Infographic: Profiling the Modern Mobile Business Traveller

Versatility and flexibility do not just ensure the modern business traveller will prevail. These traits are required for survival. Entrepreneurs must stay wired in at all...

Red Book of Content Marketing Powered By Yorke Communications – Paul Writer Publication

Content is the lever that drives sales and marketing. Good content pulls in customers. Marketers understand this, with 66.1% of them investing in content...