Marketer Moods and Tools

So you have read Paul Writer's Survey Report: The Agency & Marketing Tech Landscape here's a infographic capturing the same. This report gives an insight into...

Infographic: Profiling the Modern Mobile Business Traveller

Versatility and flexibility do not just ensure the modern business traveller will prevail. These traits are required for survival. Entrepreneurs must stay wired in at all...

State Of Global Digital Market 2015 In 5 Charts

“Social media usage continues to grow around the world, with global penetration rates now in excess of 30%. Facebook continues to dominate the global...

Flight Etiquette Survey 2017: Indian Travelers Don’t Take Misbehavior

Expedia®, a leading full-service online travel company, today released the results of the 2017 Flight Etiquette study, an annual survey of in-flight behavior across...

Children Mimic Parents’ Money Habits, Spending Even More: ING Survey

Mumbai, Maharashtra, India -4067 parents participated in the poll, pan-India -Parents worried about kids shopping online -Majority felt child only above 15 yrs can operate bank account...

Indian Men Set to Paint the Town Red this Valentine’s Day!

The online survey conducted across the country with over 3000 respondents in the age group of 18-50 discloses that close to a quarter of...

Red Book of Content Marketing Powered By Yorke Communications – Paul Writer Publication

Content is the lever that drives sales and marketing. Good content pulls in customers. Marketers understand this, with 66.1% of them investing in content...

Marketeers: Welcome to the Brave New World

Engagement, Customer Experience, Everything is changing. Your customer is changing, the way she interacts with your brand, the way she wants to be engaged...

Why Zomato Just Lobbed a Tomato!

Zomato’s recruitment campaign “Let’s make Delhi the tech capital”  touting the virtues of Delhi over Bangalore puzzled me. Possibly more so because I stumbled...

Survey Report: The Agency & Marketing Tech Landscape

This report gives an insight into the popular agencies in India, the tools that are gaining traction with marketers and how marketers go about the selection...