Not just Chinese Apps, all Apps threaten Privacy
While there is enough hue and cry over the banning of Chinese Apps in India, have you paused to ask how exactly can this...
BOREDOM AT WORK
Young executives often complain of boredom in the work place. Whether it is the repetitive nature of the job, the monotony of seeing the...
5 Must-dos for Global Brand Managers to Avoid Jack & Jones Style Disasters
If you’re the marketing head of a divison, a line of business, or region you have probably cursed the need for approval of your...
Multicultural Experiences: Making the World Creative, Innovative…and Flat!
We can talk with someone halfway around the globe as easily as with someone in the next office; sell our products in places we...
6 reasons your marketing sucks, according to Google
Google carried out research on how people buy online and identified 6 “biases” that determine purchasing decisions.
Here’s a handy checklist based on that research...
Red Book of Content Marketing Powered By Yorke Communications – Paul Writer Publication
Content is the lever that drives sales and marketing. Good content pulls in customers. Marketers understand this, with 66.1% of them investing in content...
What is Fear Based Marketing? What marketing trends does it drive?
The fear of being 'rejected' by the opposite sex due to bad breath or pimples is a time-tested trigger used by marketers. Another is the fear of shame also called "Ego death" by Dr. Karl Albrecht. Remember those ads and urging the CIO to buy anti-virus software or a data backup solution to ensure business continuity or face the wrath of his boss?
Covid 19- How is Consumer reacting?
Lenin once said, “There are decades where nothing happens; and there are weeks where decades happen.” Over the past few weeks despite the uncertain...
What is Public Relations? Basics of PR explained.
PR is a fantastic marketing channel, but it requires a process and methodical approach. A PR specialist will know how to strategically and creatively...
What makes a good content strategy
The bedrock of all online marketing is a good content strategy. Excellent content marketing rests on a reliable content strategy that is Credible, Relevant, Interactive,...