11 Stats That Every Indian Digital Marketer Should Know About Indian Social, Digital And...

We Are Social in its latest report – Social, Digital and Mobile in India 2014 has highlighted some very interesting stats that we think...

Marketeers: Welcome to the Brave New World

Engagement, Customer Experience, Everything is changing. Your customer is changing, the way she interacts with your brand, the way she wants to be engaged...

Social Media 66% & Email Marketing 53% Tops the List of Preferred Channels for...

Key Highlights of the 2016 Annual Research Study on State of Online Marketing in India: Customer Acquisition is the primary focus for marketing activities to...

HolidayIQ Insights: World Toilet Day Survey

On World Toilet Day, November 19, HolidayIQ, conducted a survey to understand the current scenario and importance of clean restrooms, while travelling. Conducted over last...

Affluent Indians To Increase Discretionary Spending Next Year, at a Rate Second Only to...

Sixty per cent of affluent consumers in India have plans to increase their discretionary spending in the coming year, second only to China, according...

How Do Consumers Really Feel About 2017’s Digital Trends? [Infographic]

As we approach the year's second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital...
B2B Marketing Research: How CMO Roles Need to Evolve

B2B Marketing Research: How CMO Roles Need to Evolve

Forrester Research recently conducted a joint study with the Business Marketing Association (BMA) that we at CMI were greatly interested in reading: B2B CMOs...

Infographic: Profiling the Modern Mobile Business Traveller

Versatility and flexibility do not just ensure the modern business traveller will prevail. These traits are required for survival. Entrepreneurs must stay wired in at all...

Survey Report: The Agency & Marketing Tech Landscape

This report gives an insight into the popular agencies in India, the tools that are gaining traction with marketers and how marketers go about the selection...

Beyond ‘Bhaiyo and Beheno’ – 12 GrowthHacking Lessons From Narendra Modi’s #ModiAtMadison Speech

A wise man once taught me, “If you are speaking to 1, speak from your gut and appeal to the spirit; If you are...