Marketer Moods and Tools

So you have read Paul Writer's Survey Report: The Agency & Marketing Tech Landscape here's a infographic capturing the same. This report gives an insight into...

China Growth Marketing 101 – Part 1 | Paul Writer

At the turn of the new millennium, China saw many copycat internet businesses from the west, but that soon changed due to innovation that...

Indian Men Set to Paint the Town Red this Valentine’s Day!

The online survey conducted across the country with over 3000 respondents in the age group of 18-50 discloses that close to a quarter of...

11 Stats That Every Indian Digital Marketer Should Know About Indian Social, Digital And...

We Are Social in its latest report – Social, Digital and Mobile in India 2014 has highlighted some very interesting stats that we think...
Content optimization to improve website ranking

Content optimization to improve website ranking

What is Content Optimisation? Write more content, create more blogs, write more articles is all the hype we consistently see around us in the world...
Sales OR Marketing Both, actually

Sales OR Marketing? Both, actually

Most MBA students dream of exciting jobs formulating strategy for some of the world’s leading brands. There are endless stories about the great Marketing...

Children Mimic Parents’ Money Habits, Spending Even More: ING Survey

Mumbai, Maharashtra, India -4067 parents participated in the poll, pan-India -Parents worried about kids shopping online -Majority felt child only above 15 yrs can operate bank account...
What to sell in the COVID Downturn

What to sell in the COVID Downturn

Marketing costs are amongst the first expenses to get slashed. It’s easier than other ways of cost cutting. But it’s sort of like selling...

Flight Etiquette Survey 2017: Indian Travelers Don’t Take Misbehavior

Expedia®, a leading full-service online travel company, today released the results of the 2017 Flight Etiquette study, an annual survey of in-flight behavior across...
Digital Marketing Research

Content & Email Marketing Tops the List of Preferred Channels for India Marketers

Email continues to be an effective channel for driving maximum ROI amongst all digital marketing channels.