Children Mimic Parents’ Money Habits, Spending Even More: ING Survey

Mumbai, Maharashtra, India -4067 parents participated in the poll, pan-India -Parents worried about kids shopping online -Majority felt child only above 15 yrs can operate bank account...

Survey Report: The Agency & Marketing Tech Landscape

This report gives an insight into the popular agencies in India, the tools that are gaining traction with marketers and how marketers go about the selection...

Indian Men Set to Paint the Town Red this Valentine’s Day!

The online survey conducted across the country with over 3000 respondents in the age group of 18-50 discloses that close to a quarter of...

Marketeers: Welcome to the Brave New World

Engagement, Customer Experience, Everything is changing. Your customer is changing, the way she interacts with your brand, the way she wants to be engaged...

Is There Such a Thing as Bad Publicity?

The world was expecting “This election has been rigged” moment but instead USA elected it’s 45th president Donald J Trump. This goes back to...

Red Book of Content Marketing Powered By Yorke Communications – Paul Writer Publication

Content is the lever that drives sales and marketing. Good content pulls in customers. Marketers understand this, with 66.1% of them investing in content...

Affluent Indians To Increase Discretionary Spending Next Year, at a Rate Second Only to...

Sixty per cent of affluent consumers in India have plans to increase their discretionary spending in the coming year, second only to China, according...

India Internet Trends 2017 – Mary Meeker’s Report

The latest edition of the Mary Meeker Internet Trends Report is here! In a tradition dating back to 1995, when Mary was still an...
Jack & Jones Sexist Ad with Ranveer

5 Must-dos for Global Brand Managers to Avoid Jack & Jones Style Disasters

If you’re the marketing head of a divison, a line of business, or region you have probably cursed the need for approval of your...
Customer Analytics in the Age of Social Media

Customer Analytics in the Age of Social Media

Becoming “customer centric” is a top priority today, and for good reason: as if it weren’t important enough that customers buy products and contract...