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How Do Consumers Really Feel About 2017’s Digital Trends? [Infographic]
As we approach the year's second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital...
10 Things Marketers Should Know About Carat’s Prediction On Global Advertisement Market Of 2014...
Global ad spends to grow by 5 percent in 2014-15 with market optimism demonstrated through strong global and regional forecasts, states Carat, the leading...
How the Best Marketers Get the C-Suite to Sit Up and Listen
Marketing has plenty to say to the C-suite. But more often than not, marketers aren’t reporting data that demonstrates its contribution to the business—and...
What to sell in the COVID Downturn
Marketing costs are amongst the first expenses to get slashed. It’s easier than other ways of cost cutting. But it’s sort of like selling...
Is There Such a Thing as Bad Publicity?
The world was expecting “This election has been rigged” moment but instead USA elected it’s 45th president Donald J Trump. This goes back to...
China Growth Marketing 101 – Part 1 | Paul Writer
At the turn of the new millennium, China saw many copycat internet businesses from the west, but that soon changed due to innovation that...
10 SEO Experts share common SEO mistakes they see Brands making
Kris Nicolaou
Brain Box Labs
Hiring a reputable SEO company to better your visibility in search engines is excellent, but they cannot increase your rankings alone....
Chief Marketing Officer Hiring: Research on what CEOs Prioritise
The Chief Marketing Officer (CMO) is crucial for organisations aiming to maintain a competitive edge. Understanding the essential skills and traits that define successful...
Sales OR Marketing? Both, actually
Most MBA students dream of exciting jobs formulating strategy for some of the world’s leading brands. There are endless stories about the great Marketing...
What is Fear Based Marketing? What marketing trends does it drive?
The fear of being 'rejected' by the opposite sex due to bad breath or pimples is a time-tested trigger used by marketers. Another is the fear of shame also called "Ego death" by Dr. Karl Albrecht. Remember those ads and urging the CIO to buy anti-virus software or a data backup solution to ensure business continuity or face the wrath of his boss?