Research

At the turn of the new millennium, China saw many copycat internet businesses from the west, but that soon changed due to innovation that...

Forrester Research recently conducted a joint study with the Business Marketing Association (BMA) that we at CMI were greatly interested in reading: B2B CMOs...

“Research is to see what everybody else has seen, and to think what nobody else has thought”. Albert Szent-Gryorgyi, Nobel Peace Prize winner in medicine Every...

If you’re the marketing head of a divison, a line of business, or region you have probably cursed the need for approval of your...

I fail to understand the touchiness, if any, associated with this move. There's a discussion about this on LinkedIn too. But the way I...

The fear of being 'rejected' by the opposite sex due to bad breath or pimples is a time-tested trigger used by marketers. Another is the fear of shame also called "Ego death" by Dr. Karl Albrecht. Remember those ads and urging the CIO to buy anti-virus software or a data backup solution to ensure business continuity or face the wrath of his boss?

We can talk with someone halfway around the globe as easily as with someone in the next office; sell our products in places we...

By pretending there isn’t one. I don’t mean denial, but I do mean that a batten-the-hatches freeze -all-spending is not the only option. During the...

The Work from Home Reality How urban professionals are dealing with this new way of working Due to COVID 19 all of a sudden, a large...

Kris Nicolaou Brain Box Labs Hiring a reputable SEO company to better your visibility in search engines is excellent, but they cannot increase your rankings alone....