Marketeers: Welcome to the Brave New World

Engagement, Customer Experience, Everything is changing. Your customer is changing, the way she interacts with your brand, the way she wants to be engaged...

India Internet Trends 2017 – Mary Meeker’s Report

The latest edition of the Mary Meeker Internet Trends Report is here! In a tradition dating back to 1995, when Mary was still an...

How Do Consumers Really Feel About 2017’s Digital Trends? [Infographic]

As we approach the year's second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital...

Flight Etiquette Survey 2017: Indian Travelers Don’t Take Misbehavior

Expedia®, a leading full-service online travel company, today released the results of the 2017 Flight Etiquette study, an annual survey of in-flight behavior across...

Indian Men Set to Paint the Town Red this Valentine’s Day!

The online survey conducted across the country with over 3000 respondents in the age group of 18-50 discloses that close to a quarter of...

Marketer Moods and Tools

So you have read Paul Writer's Survey Report: The Agency & Marketing Tech Landscape here's a infographic capturing the same. This report gives an insight into...
Jack & Jones Sexist Ad with Ranveer

5 Must-dos for Global Brand Managers to Avoid Jack & Jones Style Disasters

If you’re the marketing head of a divison, a line of business, or region you have probably cursed the need for approval of your...

HolidayIQ Insights: World Toilet Day Survey

On World Toilet Day, November 19, HolidayIQ, conducted a survey to understand the current scenario and importance of clean restrooms, while travelling. Conducted over last...

Is There Such a Thing as Bad Publicity?

The world was expecting “This election has been rigged” moment but instead USA elected it’s 45th president Donald J Trump. This goes back to...

Red Book of Content Marketing Powered By Yorke Communications – Paul Writer Publication

Content is the lever that drives sales and marketing. Good content pulls in customers. Marketers understand this, with 66.1% of them investing in content...