Got MBA. Now what

Got MBA. Now what?

Just graduated, and want to get your dream job! What if you don’t land the perfect gig using your brand spanking new MBA? Here...

China Growth Marketing 101 – Part 1 | Paul Writer

At the turn of the new millennium, China saw many copycat internet businesses from the west, but that soon changed due to innovation that...
6 Numbers That Can Improve Your Resume

6 Numbers That Can Improve Your Resume

Making sure recruiters shortlist your CV It’s 2021 and time to let go of the one-size-fits-all timeline of career events resume we learned in college. ...
5 Ways AI Can Improve Email Marketing ROI

Email Marketing ROI – AI can boost results

Email marketing ROI can be greatly enhanced by Artificial Intelligence (AI).  Email is one of the most cost-effective ways to reach your customers. But...
Content optimization to improve website ranking

Content optimization to improve website ranking

What is Content Optimisation? Write more content, create more blogs, write more articles is all the hype we consistently see around us in the world...
6 Marketing Steps to Your Dream Job

6 Marketing Steps to Your Dream Job

The economy is a bit creaky in the wake of COVID, agreed. But some people are still getting jobs. There may be lesser jobs...
6 reasons your marketing sucks, according to Google

6 reasons your marketing sucks, according to Google

Google carried out research on how people buy online and identified 6 “biases” that determine purchasing decisions. Here’s a handy checklist based on that research...
Amul Panchamrit Ad Review

Amul Panchamrit Ad Review

I fail to understand the touchiness, if any, associated with this move. There's a discussion about this on LinkedIn too. But the way I...
PR Agency Landscape of India

PR Agency Landscape of India

Survey to understand what makes a PR Agency special? We are collecting information from both the agencies and clients to create a report on the PR Landscape of India. The report will provide a listing of the top agencies across domains based on their self-reporting and what clients say.
Not just Chinese Apps, all Apps threaten Privacy

Not just Chinese Apps, all Apps threaten Privacy

While there is enough hue and cry over the banning of Chinese Apps in India, have you paused to ask how exactly can this...