Sales OR Marketing? Both, actually
Most MBA students dream of exciting jobs formulating strategy for some of the world’s leading brands. There are endless stories about the great Marketing...
Got MBA. Now what?
Just graduated, and want to get your dream job! What if you don’t land the perfect gig using your brand spanking new MBA? Here...
China Growth Marketing 101 – Part 1 | Paul Writer
At the turn of the new millennium, China saw many copycat internet businesses from the west, but that soon changed due to innovation that...
6 Numbers That Can Improve Your Resume
Making sure recruiters shortlist your CV
It’s 2021 and time to let go of the one-size-fits-all timeline of career events resume we learned in college. ...
Email Marketing ROI – AI can boost results
Email marketing ROI can be greatly enhanced by Artificial Intelligence (AI). Email is one of the most cost-effective ways to reach your customers. But...
6 Marketing Steps to Your Dream Job
The economy is a bit creaky in the wake of COVID, agreed. But some people are still getting jobs. There may be lesser jobs...
6 reasons your marketing sucks, according to Google
Google carried out research on how people buy online and identified 6 “biases” that determine purchasing decisions.
Here’s a handy checklist based on that research...
Amul Panchamrit Ad Review
I fail to understand the touchiness, if any, associated with this move. There's a discussion about this on LinkedIn too. But the way I...
PR Agency Landscape of India
Survey to understand what makes a PR Agency special? We are collecting information from both the agencies and clients to create a report on the PR Landscape of India. The report will provide a listing of the top agencies across domains based on their self-reporting and what clients say.
Not just Chinese Apps, all Apps threaten Privacy
While there is enough hue and cry over the banning of Chinese Apps in India, have you paused to ask how exactly can this...