Research

Email continues to be an effective channel for driving maximum ROI amongst all digital marketing channels.

The fear of being 'rejected' by the opposite sex due to bad breath or pimples is a time-tested trigger used by marketers. Another is the fear of shame also called "Ego death" by Dr. Karl Albrecht. Remember those ads and urging the CIO to buy anti-virus software or a data backup solution to ensure business continuity or face the wrath of his boss?

Kris Nicolaou Brain Box Labs Hiring a reputable SEO company to better your visibility in search engines is excellent, but they cannot increase your rankings alone....

By pretending there isn’t one. I don’t mean denial, but I do mean that a batten-the-hatches freeze -all-spending is not the only option. During the...

Consumers have shifted priorities. Companies are refocusing. Individuals are hunkering down and often anxious. All of us are caught up in the COVID-19 storm....

Delicate Balance, Considerations, and Decisions...India has outlined a 2-pronged strategy for phased restarting of economic activities from this week while maintaining its focus on flattening the curve. The...

As discussed in the  article on marketing to be COVID Contextual and Recession Relevant, the world has changed, as have your consumers and clients....

Marketing costs are amongst the first expenses to get slashed. It’s easier than other ways of cost cutting. But it’s sort of like selling...

Lenin once said, “There are decades where nothing happens; and there are weeks where decades happen.” Over the past few weeks despite the uncertain...

The Work from Home Reality How urban professionals are dealing with this new way of working Due to COVID 19 all of a sudden, a large...