How can your brand Rock the Recession

How can your brand Rock the Recession?

By pretending there isn’t one. I don’t mean denial, but I do mean that a batten-the-hatches freeze -all-spending is not the only option. During the...
Google COVID

Google launches a guide to help businesses adapt marketing strategies in wake of COVID-19

Consumers have shifted priorities. Companies are refocusing. Individuals are hunkering down and often anxious. All of us are caught up in the COVID-19 storm....
Unlocking the Indian Economy post-COVID The Road Ahead-min

Unlocking the Indian Economy post-COVID: The Road Ahead…

Delicate Balance, Considerations, and Decisions...India has outlined a 2-pronged strategy for phased restarting of economic activities from this week while maintaining its focus on flattening the curve. The...
COVID

Template to map Covid Context of your product portfolio

As discussed in the  article on marketing to be COVID Contextual and Recession Relevant, the world has changed, as have your consumers and clients....
What to sell in the COVID Downturn

What to sell in the COVID Downturn

Marketing costs are amongst the first expenses to get slashed. It’s easier than other ways of cost cutting. But it’s sort of like selling...
Covid 19. How is Consumer reacting

Covid 19- How is Consumer reacting?

Lenin once said, “There are decades where nothing happens; and there are weeks where decades happen.” Over the past few weeks despite the uncertain...

Reality of COVID-19 work from home for corporate Indians

The Work from Home Reality How urban professionals are dealing with this new way of working Due to COVID 19 all of a sudden, a large...

Marketeers: Welcome to the Brave New World

Engagement, Customer Experience, Everything is changing. Your customer is changing, the way she interacts with your brand, the way she wants to be engaged...

India Internet Trends 2017 – Mary Meeker’s Report

The latest edition of the Mary Meeker Internet Trends Report is here! In a tradition dating back to 1995, when Mary was still an...

How Do Consumers Really Feel About 2017’s Digital Trends? [Infographic]

As we approach the year's second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital...