Solutions Marketer: An 8-Step Model to Solutions Market Research

“Research is to see what everybody else has seen, and to think what nobody else has thought”. Albert Szent-Gryorgyi, Nobel Peace Prize winner in medicine Every...

Beyond ‘Bhaiyo and Beheno’ – 12 GrowthHacking Lessons From Narendra Modi’s #ModiAtMadison Speech

A wise man once taught me, “If you are speaking to 1, speak from your gut and appeal to the spirit; If you are...

10 Things Marketers Should Know About Carat’s Prediction On Global Advertisement Market Of 2014...

Global ad spends to grow by 5 percent in 2014-15 with market optimism demonstrated through strong global and regional forecasts, states Carat, the leading...

Affluent Indians To Increase Discretionary Spending Next Year, at a Rate Second Only to...

Sixty per cent of affluent consumers in India have plans to increase their discretionary spending in the coming year, second only to China, according...

Infographic: Profiling the Modern Mobile Business Traveller

Versatility and flexibility do not just ensure the modern business traveller will prevail. These traits are required for survival. Entrepreneurs must stay wired in at all...