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Content optimization for SEO
Content optimization for SEO can help your website get the ranking it deserves. Here are tips and tricks to achieve it.
What makes a good content strategy
The bedrock of all online marketing is a good content strategy. Excellent content marketing rests on a reliable content strategy that is Credible, Relevant, Interactive,...
What is Public Relations? Basics of PR explained.
PR is a fantastic marketing channel, but it requires a process and methodical approach. A PR specialist will know how to strategically and creatively...
BOREDOM AT WORK
Young executives often complain of boredom in the work place. Whether it is the repetitive nature of the job, the monotony of seeing the...
China Growth Marketing 101- Part 2
In continuation to part 1, where I spoke about few large Apps, their userbase & App ecosystem, here I will dive deep into Super...
Sales OR Marketing? Both, actually
Most MBA students dream of exciting jobs formulating strategy for some of the world’s leading brands. There are endless stories about the great Marketing...
Got MBA. Now what?
Just graduated, and want to get your dream job! What if you don’t land the perfect gig using your brand spanking new MBA? Here...
China Growth Marketing 101 – Part 1 | Paul Writer
At the turn of the new millennium, China saw many copycat internet businesses from the west, but that soon changed due to innovation that...
6 Numbers That Can Improve Your Resume
Making sure recruiters shortlist your CV
It’s 2021 and time to let go of the one-size-fits-all timeline of career events resume we learned in college. ...
Email Marketing ROI – AI can boost results
Email marketing ROI can be greatly enhanced by Artificial Intelligence (AI). Email is one of the most cost-effective ways to reach your customers. But...