Email marketing ROI can be greatly enhanced by Artificial Intelligence (AI). Email is one of the most cost-effective ways to reach your customers. But it’s also one of the most time consuming and overwhelming tasks for marketers. The problem lies in how we currently spend our time on email marketing: manually sending out emails, checking analytics, responding to customer inquiries, etc. That’s why AI can be such a huge help! In my blog post I’ll share 5 ways that artificial intelligence can improve ROI for your email marketing efforts so you have more time to focus on what really matters – building relationships with your audience and growing your business.
1.Smart segmentation can help personalise emails:
AI has the capability to segment your customer data into different buckets basis clusters like Demographics, Spend pattern, Behavioral insights. This can help the brands to customize the campaign basis customer segments and add more relevance to the communication. Segmenting your database helps you to send the right message to the right person as those massive email “blasts” just don’t work at converting the way you’d hope. Segmentation can improve email marketing ROI by improving deliverability, open rates and the customer experience.
2.Predictive Personalization can boost performance
Through data driven algorithms AI can help personalizing the content of the emails basis customer preferences and past behavior. Brands need not create multiple creative for the same campaign instead AI will use the different copy for different customers. AI algorithms can not only determine the optimal combination of different types of content, but this automation also significantly cuts down on the time and resources needed to keep your email campaigns running. This can enhance email marketing ROI by cutting down the cost of campaign variations.
3. Automated Journeys can improve email marketing ROI
With AI automation brands can create and run their campaigns on auto pilot mode. Campaigns such as Welcome mailer, Birthday wishes, cart abandonment or customer feedback\surveys can be automated with the help of AI.
4. Subject Line optimization
As per research 78% of the customers open an email only basis the subject line hence having a good subject line is of utmost importance. Through Natural language processing and word cloud AI can recommend the best suited words and subject lines to increase the Open rates and CTR, thus improving email marketing ROI. Each subject line is scored basis an algorithm and system selects the subject line with highest score for actual roll out.
5. Send time optimization
If you wonder about the best time of day or night to send emails, Send Time Optimization can take out the guesswork. Send Time Optimization uses data science to determine when your contacts are most likely to engage, and sends your emails at that time.
All of these uses of AI offer the same benefits – increased engagement and conversions, a boost in sales and revenue, and faster and more efficient processes. By using AI-powered email marketing platform brands can improve the effectiveness of their email campaigns while reducing the time they spend on them.
This boost in ROI means that upgrading your strategy to incorporate AI is sure to be a worthwhile investment for many years to come. I’ve shared 5 ways that AI can help you improve your email marketing ROI. Have you tried any of these tips or hacks? If so, which one has helped the most and what was the result? Let me know in the comments below!
Not yet sure what are the right benchmarks? Check them out here.