Paul Writer

AdReview: Louis Philippe – In Pursuit Of Excellence

Louis Philippe recently launched their latest TV campaign that is based on the brands core values of excellence and quality. The film encapsulates the...

Biggest Marketing Strategy Change in Last Few Years

Watch Subra Krishnan, VP Products & Marketing, Vizury Devendra Chawla, Group President Food FMCG Brands, Future Group Darshana Shah, ‎Sr.VP - Marketing And Visual Merchandising, Hypercity Retail Rajesh...

In Conversation with Reema Kundnani, Oberoi Realty

What according to you makes a brand `Hot'? A brand stays ‘Hot’ when it is able to predict trends, anticipate the ever-changing needs of the consumer and...

Amrit – The Elixir of Immortality

Speakers: Sanjay Singal, Head Marketing - Foods - Dabur Dev Amritesh, President & COO - Dunkin Donuts Anika Agarwal, VP & Head Marketing, Max Bupa Health Insurance Hitesh...

In Conversation with Subhrangshu Neogi, Director – Marketing & Brand, Religare Enterprises Ltd.

Subhrangshu Neogi, Director – Marketing & Brand, Religare Enterprises Ltd. talks about two ingredients for successful brand. Two successful ingredients for any brand will be: ...

Jack and the Beanstalk – The Story of Brands that Grow Super Tall, Super...

https://www.youtube.com/watch?v=d8J34k8-m_s Speakers: Shubhajit Sen, CMO – Micromax Amarjit Singh Batra, CEO Olx India & Head Asia - Olx Inc Rajesh Kumar, Head Marketing (Indian Sub-continent)...

Best Part About a Marketer’s Job

Watch https://www.youtube.com/watch?v=2ibV7oFHpf4 Chetan Kulkarni, Chief Executive Officer, Vizury Arun Kumar Monocha, Chairman & MD of IRCTC talk best part about a Marketer's Job...

6 Steps to Data Safety for CMOs

When I decided to to attend a conference last week organized by Paul Writer - the Mumbai Brand Summit & Mumbai's Hot 50 Brands...

Challenges As a Marketer

Watch https://www.youtube.com/watch?v=BLEveaLaJQM Jaideep Gokhale, Director Marketing Communications South Asia, East Asia & Oceania - Tetra Pak Arvinder Gujral, Director Business Development APAC - Twitter Anika...

Culture Eats Strategy – Making a Meal of Digital Transformation

With the ubiquity, pervasiveness and media hype around technology’s impact on our lives, it would be easy to suggest that we’re being swept forward...