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Blogging Then & Now – How Social Networks Killed It In 2015
As we cross over to a new year, we try and figure what blogging has transformed into, and what future blogs could look like,...
Corporates and Start-ups: Engage or Else!
There have never been more ways for big companies and entrepreneurs to collaborate - and you’d be surprised at how common these unlikely pairings...
Interview: IT Marketing Summit – Mani Dasgupta, Capgemini
From Internet of Things to the Internet of Me, what according to you is the next big thing that will define IT marketing in...
Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
The most personal conversations happen offline.
While a personalized digital experience is certainly enticing and powerful, to really get to know a prospect—their interests, burning questions,...
Interview: IT Marketing Summit – Indraneel Ganguli, Tech Mahindra
From Internet of Things to the Internet of Me, what according to you is the big thing that will define IT marketing in 2016?
Digital...
Emerging Social Channels to Consider in the New Year
It’s 2016, which means we’re now officially closer to 2020 than we are to 2010. The future is all around us, but we at...
Back on the Yellow Brick Road: Getting Customers Who’ve Strayed To Re-engage [Infographic]
The Wizard of Oz is one of the greatest journey movies of all time. In it, a heroine brings together a team of charming characters...
Interview: IT Marketing Summit – Srihari Palangala, EMC India
From Internet of Things to the Internet of Me, what according to you is the big thing that will define IT marketing in 2016?
The...
In Conversation with L.S Krishnan, Business Head, Amagi Media Labs
What are few of the best practices to follow when scouting for partnerships?
While scouting for partnerships, brands should have a proposition and target segment...
6 Marketing Words That Might Expire in 2016
Words have an enormous impact on how we communicate with each other. Words communicate more than their textbook definition, they communicate subtleties and connotations that...