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Beyond Pink: Huma Asgar, Director, Doodle Collection
In this segment of ‘Beyond Pink’, we talk to Huma Asgar, Director, Doodle Collection which is a retail brand of stationery. Her expertise in the field of...
Engagement Marketing in Healthcare: It’s Even More Important After Discharge
My wife recently had an outpatient procedure at one of the best hospitals in the country. Thankfully, everything went well; and our experience at...
Rise of Influencer Marketing
The increased presence of social media has given consumers a lot of power and it's becoming increasingly difficult to distinguish who the real and...
How to Leverage Content Marketing to Drive Lead Generation
Lead generation seems to be the number one agenda for most people that I talk with. Companies try a lot of different mechanisms to...
Monetising Digital Content Requires Focus
It’s better to stick with one approach to monetise digital content, rather than spread yourself too thin and confuse the customer.
Sometimes it seems as...
Beyond Pink: Sujatha V Kumar, Director – Strategic Initiatives, Coca-Cola
In this segment of ‘Beyond Pink’, we talk to Sujatha V Kumar, Director – Strategic Initiatives, Coca-Cola. Sujatha has work experience of 20 years in the...
CMO.com Interview: Vipul Parekh, BigBasket – Online Grocery Shopping Is Big Business For BigBasket
Grocery store shoppers circle the parking area competitively, only to get inside and bump trolleys in overcrowded aisles. They queue for an eternity at...
Beyond Pink: Khyati Shah, SVP, Marketing & Corporate Communication, YES BANK Ltd
In this segment of ‘Beyond Pink’, we talk to Khyati Shah, SVP, Marketing & Corporate Communication, YES BANK Ltd where she is spearheading all “Digital Marketing”...
Beyond Pink: Simi Sabhaney, Chief Executive Officer, Dentsu Communications
In this segment of ‘Beyond Pink’, we talk to Simi Sabhaney, Chief Executive Officer, Dentsu Communications who is an advertising veteran. Simi has been bred to...
Cutting Through Clutter And Raising the Bar – Meet Jessie Paul
What would you do when you are already super-successful in a crazy-competitive niche?
While you are thinking about it, here’s what one woman did.
She raised the bar-...