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How to Leverage Content Marketing to Drive Lead Generation
Lead generation seems to be the number one agenda for most people that I talk with. Companies try a lot of different mechanisms to...
Monetising Digital Content Requires Focus
It’s better to stick with one approach to monetise digital content, rather than spread yourself too thin and confuse the customer.
Sometimes it seems as...
Beyond Pink: Sujatha V Kumar, Director – Strategic Initiatives, Coca-Cola
In this segment of ‘Beyond Pink’, we talk to Sujatha V Kumar, Director – Strategic Initiatives, Coca-Cola. Sujatha has work experience of 20 years in the...
CMO.com Interview: Vipul Parekh, BigBasket – Online Grocery Shopping Is Big Business For BigBasket
Grocery store shoppers circle the parking area competitively, only to get inside and bump trolleys in overcrowded aisles. They queue for an eternity at...
Beyond Pink: Khyati Shah, SVP, Marketing & Corporate Communication, YES BANK Ltd
In this segment of ‘Beyond Pink’, we talk to Khyati Shah, SVP, Marketing & Corporate Communication, YES BANK Ltd where she is spearheading all “Digital Marketing”...
Beyond Pink: Simi Sabhaney, Chief Executive Officer, Dentsu Communications
In this segment of ‘Beyond Pink’, we talk to Simi Sabhaney, Chief Executive Officer, Dentsu Communications who is an advertising veteran. Simi has been bred to...
Cutting Through Clutter And Raising the Bar – Meet Jessie Paul
What would you do when you are already super-successful in a crazy-competitive niche?
While you are thinking about it, here’s what one woman did.
She raised the bar-...
Beyond Pink: Kamna Baweja, Vice President, PAYBACK
Essentials for a business meeting.
My day at work is filled with consecutive meetings with business clients / vendors and internal teams, it is imperative...
Transforming Customer Engagement Through Customer-Centric Content Strategy
Content earns trust and understanding. It’s the currency of modern marketing. Content Strategy if all about deciding which channels, mediums, and awareness measures will tell...
CIOs Can Become Great Brand Ambassadors: Jessie Paul
Digitization of data, assisted e-commerce and mobile-first strategy will rule a CIO’s agenda in 2016, says Jessie Paul, CEO, Paul Writer.
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