Paul Writer

How To Get Started And Drive Growth Leveraging Digital Marketing

Digital marketing is a trending topic right now and so it is quite obvious that across all physical and digital conversations, the topic comes...

The Rise Of The Modern Marketer – Interview with Vineet Sehgal, Chief Marketing Officer,...

Paul Writer launches The Rise Of The Modern Marketer,    Video interview series of CXO’s highlighting best practices and trends in the use of technology for...

India’s Leading FMCG Brand Get Closer to Customers Through “Hyperlocal Commerce”

FMCG E-Commerce in India is expected to grow by 50% in the next decade with online sales in the sector likely to touch $130...

An “Absolute” Strange Explanation of Marketing

An act or a process of appealing to our survival instincts, triggering dopamine & endorphin releases and building artificial context, so that our 'primed'...

Three Cheers to Awesome Brands

I spent the last weekend thinking about what makes brands awesome. Why do SOME brands also catch the attention of customers across the world? What makes...

The Rise Of The Modern Marketer – Interview with Snehal Mantri, Director – Marketing...

Paul Writer launches The Rise Of The Modern Marketer,    Video interview series of CXO’s highlighting best practices and trends in the use of technology for...

When Social Media Doesn’t Work For You – 5 Reasons Why

We’ve all been there, done that, and gotten our hands burned in the process of doing that. I’m talking about spends, creatives, campaigns and...

Quick Chat with Gitanjali Budhrani, Co-founder, Sazerac Hospitality

Gitanjali Budhrani Co-founder Sazerac Hospitality Pvt. Ltd. Quick chat with Gitanjali Budhrani, Member of Dwenindia A female entrepreneur you admire and why? I admire all women entrepreneurs, as women have so many roles...

Quick Chat with Aditi Balbir, Founder & CEO, V Resorts

 Aditi Balbir Founder & CEO V Resorts Quick chat with Aditi Balbir, Member of Dwenindia A female entrepreneur you admire and why? Jane Wurwand of Dermalogica. Her's is a fairy-tale success story,...

The Rise Of The Modern Marketer – Interview with Devndra Chawla, Group President –...

Paul Writer launches The Rise Of The Modern Marketer,    Video interview series of CXO’s highlighting best practices and trends in the use of technology for...