Menu
Loyalty, Rewards, and Progress in the Digital Era
Not that long ago, my wallet contained a stack of loyalty (or, more accurately, rewards) cards. Coffee shops, restaurants, and other service businesses would...
Quick Chat with Anuradha Goyal, Founder, IndiTales
Anuradha Goyal
Founder
IndiaTales
Here's a quick chat with Anuradha Goyal of IndiaTales and a member of DWEN India
A female entrepreneur you admire and why?
I really admire Kiran Mazumdar...
Quick Chat with Namita Agrawal, Founder, Sunshine Boulevard
Namita Agrawal
Founder
Sunshine Boulevard
Here's a quick chat with Namita Agrawal of Sunshine Boulevard and a member of DWEN India
A female entrepreneur you admire and why?
There...
CashNoCash Reports 50 Minute Average Wait Times at ATMs Across India
CashNoCash, an initiative by Quikr, launched a fortnight ago to help citizens find cashpoints nearest to them, has captured trends of cash availability and...
3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
Well, hello there. Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation...
Integrating Digital Intelligence into Brand Strategy
As organisations seek to integrate the massive flow of digital data into their brand strategy, they face a triple challenge to stay ahead.
With Google...
Lead Right To Sustain Leadership In A Fiercely Competitive Market
It is difficult to sustain leadership when customers are constantly raising their expectations. From our experience, we say there are two realities. First, our employees have to...
Secret Recipe For Word Of Mouth Marketing!
I am guessing most readers know what branding and marketing mean, so I would like to start with what I would really like to...
5 Must-dos for Global Brand Managers to Avoid Jack & Jones Style Disasters
If you’re the marketing head of a divison, a line of business, or region you have probably cursed the need for approval of your...
To Be, Or Not To Be – Loyal To Brands
The traditional reasons to be loyal to a brand are:
Perceived risk
Inertia, Habit
Involvement
Satisfaction
Relationship between product or service providers
(Source: Rundle-Theile and...