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Secret Recipe For Word Of Mouth Marketing!
I am guessing most readers know what branding and marketing mean, so I would like to start with what I would really like to...
5 Must-dos for Global Brand Managers to Avoid Jack & Jones Style Disasters
If you’re the marketing head of a divison, a line of business, or region you have probably cursed the need for approval of your...
To Be, Or Not To Be – Loyal To Brands
The traditional reasons to be loyal to a brand are:
Perceived risk
Inertia, Habit
Involvement
Satisfaction
Relationship between product or service providers
(Source: Rundle-Theile and...
Don’t Judge A Juice By Its Carton – Misleading Advertisement
Imagine you went to a fresh juice shop and ordered a litchi juice. You were just chatting with your friend, while from the corner...
Is Blogging Dead? No!
60% of Indian bloggers surveyed have made an earning out of blogging and are working as full time bloggers. 90% of these bloggers have...
HolidayIQ Insights: World Toilet Day Survey
On World Toilet Day, November 19, HolidayIQ, conducted a survey to understand the current scenario and importance of clean restrooms, while travelling. Conducted over last...
Are we being “REALLY” Productive and Efficient?
The simple definition of “Productive” is yielding favorable or useful results and “Efficiency” is the ability to do something or produce something without wasting...
Marketing Modification!
At Paul Writer’s CMO conference in Delhi, I had the opportunity to listen to the CIO of BJP sharing with a group of marketers...
PR Is Dead. Long Live Advertising.
I've been saying for a while that with the rise of paid media the opportunity for PR is constantly shrinking. The exceptions are really large...
‘Nasty’ Tweets Bring Immediate Attention!
“Has social media set unrealistic standards of customer service?” Social media definitely has reset the expectations of consumers and the tweet-chat co-hosted by Paul...