Menu
Still Delighting Customers? Try Making it Easier Instead
A rather clever and interesting experiment, led by Michael Treadway at Vanderbilt University, sheds light on what we, perhaps intuitively always knew.
Humans hate effort.
The...
10 Kilos Extra Matters to Marketers
Yo!
I got an SMS from Air Asia saying that guests flying from Delhi to Imphal could take an extra 10 Kilos free baggage because...
Are Brands Losing Their Magic?
In the digital world, a product’s substance is more highly valued than the stories woven around it.
I love starting my classes with a statement...
Loyalty, Rewards, and Progress in the Digital Era
Not that long ago, my wallet contained a stack of loyalty (or, more accurately, rewards) cards. Coffee shops, restaurants, and other service businesses would...
Quick Chat with Anuradha Goyal, Founder, IndiTales
Anuradha Goyal
Founder
IndiaTales
Here's a quick chat with Anuradha Goyal of IndiaTales and a member of DWEN India
A female entrepreneur you admire and why?
I really admire Kiran Mazumdar...
Quick Chat with Namita Agrawal, Founder, Sunshine Boulevard
Namita Agrawal
Founder
Sunshine Boulevard
Here's a quick chat with Namita Agrawal of Sunshine Boulevard and a member of DWEN India
A female entrepreneur you admire and why?
There...
CashNoCash Reports 50 Minute Average Wait Times at ATMs Across India
CashNoCash, an initiative by Quikr, launched a fortnight ago to help citizens find cashpoints nearest to them, has captured trends of cash availability and...
3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
Well, hello there. Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation...
Integrating Digital Intelligence into Brand Strategy
As organisations seek to integrate the massive flow of digital data into their brand strategy, they face a triple challenge to stay ahead.
With Google...
Lead Right To Sustain Leadership In A Fiercely Competitive Market
It is difficult to sustain leadership when customers are constantly raising their expectations. From our experience, we say there are two realities. First, our employees have to...