Paul Writer

Are You a Futurist Marketer?

What does it take to be a forward thinking marketer? Vision? Tech? Creativity? Insight? Learn more from this deck which was presented as a...

Have You Discovered Customer Emotion Management Yet?

A long time ago, someone told me that people will not remember what you said, or did, but they will always remember how you...
Today Big Data

What Big Data means Today and how to effectively position it?

Truly, Big data today means big indeed. It punctures the lives of people on a daily basis. It is used in almost all industries...

What Makes Cringe Pop Viral?

2017 is perhaps the year when videos have gone viral for all the wrong reasons. You start watching the video out of curiosity and...

Futurist Marketing

What does it take to be a forward thinking marketer? Vision? Tech? Creativity? Insight? Learn more from this deck which was presented as a...

Lessons from Alibaba’s Content Marketing Playbook

Last year Alibaba’s singles day sales generated $17.7 billion. Amazon’s Black Friday sale last year made $3 billion. Alibaba’s unprecedented growth has taken companies...

How to Design a MarTech Stack?

A 360-degree view of a customers journey is an aspiration for most businesses. Often data available in different analysis systems present different values, leading...

5 Lessons In Crisis Management That Infosys Team Can Borrow From ‘The Indestructible Brand’

In the book “The Indestructible Brand: Crisis Management in the Age of Social Media’ we have looked at various scenarios in the social age...

Social Media Automation For Better Fan And Customer Engagement

Automation has become an indispensable arsenal in any strategy that uses technology to achieve business goals. This is not any different for a digital...

Are You A Futurist?

You're intrigued by how digitization is changing business. You're not a geek, but have a technology roadmap for your team. You're thrilled by how data is...