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Uncover New Customer Insights Without Depending On Others
This infographic covers six capabilities that help marketers take charge of their own analytics and develop deeper customer insights.
As a marketer, you do vital...
Patanjali – Can The Top Upstart Indian Brand Continue To Grow?
The Indian dream brand has crossed Rs 10,000 crores in revenue. This puts it ahead of other successful India-headquartered FMCG giants like Dabur and...
Bringing in Information Technology towards the construction job sites
Now, a digital app is bringing blueprints to tablets and phones of construction job sites and construction workers. Furthermore, on-site training makes the transition...
Performance Bicycle Increases Sales With Deeper Insight Into Customer Journeys, On- And Offline
Embracing commerce in the cloud as the foundation for more personalized, compelling services
For big-ticket items, you want to be sure you’ve made the best...
How IoT will impact the business industry
IoT has a positive impact to the business industry wherever it may be in the word. The Internet of Things bring about numerous benefits...
Turn Brand Loyalists into Brand Advocates
Chevy or Ford? Pepsi or Coke? Mac or PC? Burger King or McDonald’s? iPhone or Android? Chances are when reading those questions, you had...
Is your Brand Inclusive? Use Digital Enhancement to Embrace Diversity
Humanity owes a plethora of milestones to the internet especially; the far reaching dispersal of information which has made us conscious of the world’s...
10 Things No Geek Told Me About Social Media For B2B Marketing
Although there is plethora of information available online on how to tap into the power of social media, as a B2B marketer I have...
CX Chat: Interview with Delnaz Balsara, Head Customer Experience, Kotak Mahindra
We caught up with Delnaz Balsara, Head - Customer Experience, Kotak Mahindra Prime Limited at Futurist Business Conclave 2017 for a quick & informative...
A Skills-Driven Marketing Future
“Martech Fred” syndrome – how much of martech tools are used?
A Martech Fred has the sophisticated platforms and enjoys talking about
their tech stack, but...