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10 Key Marketing Trends for 2017
Every day, we create 2.5 quintillion bytes of data.1 To put that into perspective, 90 percent of the data in the world today has...
Beyond Pink: Anisha Motwani, Former Marketing & Digital Strategist – Max Group
In this segment of ‘Beyond Pink’, we talk to Anisha Motwani, Former Marketing & Digital Strategist - Max Group of Companies. Anisha has rich experience...
The What, Why, How and Who of Customer Journey Maps
Research shows that 81% of consumer brands believe that they have a 360 degree view of their clients while only 37% consumers believe that...
Coca Cola Emphasizes: Change has a Taste
It is said that media is a powerful tool to drive change, it is also said that brands that influence must have a social...
Media and Entertainment has entered the revolutionary Virtual Reality
The entertainment field is one of the most enthusiastic advocates of VR or Virtual reality, most noticeably in virtual worlds and games. Media is...
The ABC of Account Based Marketing
Typical B2B setup is characterized by fewer accounts, larger deal sizes and longer sales cycle. There are multiple stakeholders involved in making a buying...
Five Best Practices For Understanding Customer Journeys
Organizations can increase loyalty, retention and sales by truly comprehending the paths customers travel over time and across channels. Increase loyalty, retention and sales by...
Uncover New Customer Insights Without Depending On Others
This infographic covers six capabilities that help marketers take charge of their own analytics and develop deeper customer insights.
As a marketer, you do vital...
Patanjali – Can The Top Upstart Indian Brand Continue To Grow?
The Indian dream brand has crossed Rs 10,000 crores in revenue. This puts it ahead of other successful India-headquartered FMCG giants like Dabur and...
Bringing in Information Technology towards the construction job sites
Now, a digital app is bringing blueprints to tablets and phones of construction job sites and construction workers. Furthermore, on-site training makes the transition...