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Reebok Breaks Stereotypes With #GirlsD̶o̶n̶t̶Fight
The new Reebok ad series starring Kangana Ranaut are breaking stereotypes and creating ripples. So far, the company has released two videos with #GirlsD̶o̶n̶t̶Fight ...
Seven Key Features for a Successful Business
It is always great to read about successful businesses. Stories of success always have a fairy tale quality to them. With changing times, success...
Patanjali – A Successful Indian Brand Extension
Patanjali is an Indian brand of Ayurvedic, herbal and wellness products. When we last reviewed Patanjali as a brand, it had been in the news...
10 Key Marketing Trends for 2017
Every day, we create 2.5 quintillion bytes of data.1 To put that into perspective, 90 percent of the data in the world today has...
Beyond Pink: Anisha Motwani, Former Marketing & Digital Strategist – Max Group
In this segment of ‘Beyond Pink’, we talk to Anisha Motwani, Former Marketing & Digital Strategist - Max Group of Companies. Anisha has rich experience...
The What, Why, How and Who of Customer Journey Maps
Research shows that 81% of consumer brands believe that they have a 360 degree view of their clients while only 37% consumers believe that...
Coca Cola Emphasizes: Change has a Taste
It is said that media is a powerful tool to drive change, it is also said that brands that influence must have a social...
Media and Entertainment has entered the revolutionary Virtual Reality
The entertainment field is one of the most enthusiastic advocates of VR or Virtual reality, most noticeably in virtual worlds and games. Media is...
The ABC of Account Based Marketing
Typical B2B setup is characterized by fewer accounts, larger deal sizes and longer sales cycle. There are multiple stakeholders involved in making a buying...
Five Best Practices For Understanding Customer Journeys
Organizations can increase loyalty, retention and sales by truly comprehending the paths customers travel over time and across channels. Increase loyalty, retention and sales by...