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5 Ways Technology has Helped Meet Sales Needs
Have you ever walked out of a store which is offering an end of season discount on premium products because of the unskilled salesman?...
My Bots Will Talk to Your Bots
News of the Lufthansa strike in December 2016 reached me as news often does - via a casual post on Twitter of someone saying...
Customer Experience Journey to Avoid a Crisis
Trending on social media is the tragic story of a seven year old who died of dengue after allegedly being treated for 15 days...
5 Things a Brand Can Do To Stay Relevant During Fast Paced Technological Changes
With the advent of globalization, markets moved to the digital space. Such a shift is a revolution in itself, but with every passing day,...
2nd November, 2017 | Issue #337 | Is your career more like Shahrukh or...
Yo!
Shahrukh Khan has said he has no plans to retire. Because he never gets bored of acting. He is someone who found his genre...
Personalization Done Right is Pure Magic
“Personalization is personal only when I feel and experience it. Thus, personalization done right doesn’t look like marketing.”- Uma Talreja, Chief Digital Officer, Raymond.
The...
The Goth Kids in Startup
Recently, a startup valued at around half a billion dollars laid off 10 of its Product Managers, leaving them with another 30. Just last...
Reebok Breaks Stereotypes With #GirlsD̶o̶n̶t̶Fight
The new Reebok ad series starring Kangana Ranaut are breaking stereotypes and creating ripples. So far, the company has released two videos with #GirlsD̶o̶n̶t̶Fight ...
Seven Key Features for a Successful Business
It is always great to read about successful businesses. Stories of success always have a fairy tale quality to them. With changing times, success...
Patanjali – A Successful Indian Brand Extension
Patanjali is an Indian brand of Ayurvedic, herbal and wellness products. When we last reviewed Patanjali as a brand, it had been in the news...