Menu
‘Tis the Season: 5 Festive Season Marketing Strategies
Last Year we did a highly popular piece on 7 Ways Marketing Can Make Diwali Bigger. Of course, with an 80% Hindu Population, the...
5 Steps to Creating an Omnichannel Marketing Strategy
The buzz word in the global marketing circle is Omnichannel marketing which in some ways is seen as the epitome of the personalization experience...
10 Indian TV Shows You Should Know About
This week on the nostalgic 90s corner, we look at TV shows, the likes of which they don't make anymore. What makes these 90s...
7 Ways AI can Transform Sales
Space Aliens to Mobile Phones
Michael: “Did you explain school to him?”
Elliott: How do you explain school to higher intelligence?
Michael: Maybe he's not that smart....
Customer Journey Mapping for Measurable Employee On-boarding Improvement
The Background
In 2012, a large multi-national bank saw customer traffic through brick and mortar branches drop by 40% in its largest market. On the...
Seven of the Worst Tech Bloopers of All Time
There is a lot of profit-spinning in the realm of e-commerce business. However, surviving the tech game is not an easy task. With a...
9 Candy Brand Stories You Should Know About
Welcome to the Nostalgic Nineties corner! Young Indian Adults are a curious bunch. They grew up during rapid changes, living in an India which...
7 Steps to Service Strategy that Wins
The market is being ruled by ideas to improve customer experience; one must remember that Customer Service is the way through which customer experience...
5 Sales Technology Trends for 2018
Technology has transformed business in an unprecedented way. Things imagined as futuristic are already a reality. Chatbots are selling your products and cementing your...
India’s History in 16 Amul Advertisements
The butter- girl who has a larger fan base than the greatest stars of Indian Cinema, made her debut in 1966. The brainchild of...